Marketing is a leading field in business, responsible for researching and satisfying customer needs through product and service development, pricing, promotion, and distribution. Besides being an exciting and creative academic major, Marketing is practical, and provides vital skills for success in both professional and personal lives. In today’s competitive market, no business can succeed without effective marketing. At AUK, the Marketing Department offers exciting and powerful courses taught by outstanding professors. Courses that include International Marketing, Advertising and Promotion, Consumer Behavior, Marketing Research, Marketing Strategy, e-Business, and Supply Chain Management provide professional skills needed in the job market, both in Kuwait and internationally.

Graduates with a Bachelor of Business Administration in Marketing are sought after by many employers, including international corporations, governmental agencies, private and non-governmental organizations, and financial institutions. Students with a BBA in Marketing can be employed in a diverse range of jobs, in such areas as Sales, Advertising, Public Relations, Logistics Management, International Marketing Management, Customer Relationship Management, Marketing Research, Tourism Management, e-Commerce, Media Marketing, Brand Management, Career (Placement) Marketing, Market Analysis, Digital Marketing, Private Business Management, and Marketing Strategy. Marketing is the number one field of employment in most countries. In addition, Marketing graduates with BBA degree can pursue a great variety of graduate degrees in Kuwait, the US, and Europe, as well as in many other countries.

Mission Statement

To prepare the best marketing professionals in Kuwait and beyond, through excellent American system education that is based on innovation, creativity, and critical thinking.


We aspire to make the marketing program at AUK the best in Kuwait and the Gulf region.


  • Highest professional quality in teaching, research and service
  • Adherence to the highest ethical standards and social responsibility
  • Equality, social justice, respect, and honesty
  • Transparency, freedom of expression, and accessibility
  • Encourage creativity, innovation, critical thinking, and leadership

Bachelor of Business Administration in Marketing

Learning Outcomes:

Upon completion of the AUK major in Marketing, the student will be able to:

  • Demonstrate understanding of basic technical skills relating to such concepts as market research surveys, assessment techniques, and comparative analysis of product markets
  • Critically assess the target market for a product and demonstrate the ability to create a plan to achieve a market share objective.
  • Analyze survey results to examine the make-up of merchandise and manufacturing markets.
  • Professionally present analysis of market potential and communicate unique product attributes.
  • Demonstrate awareness of cultural differences in product markets and in practices relative to domestic markets
  • Apply ethical reasoning and teambuilding practices in marketing goods and services.

Marketing Degree Requirements (124 Credit Hours)

To receive a degree in Marketing, students must complete at least 124 credit hours:
General Education Requirements (49)
BBA Core Courses (37)
Marketing Major Courses (18)
Internship & Common Capstone (6)
Free Electives (14)

Students are required to complete a minimum of 39 credit hours of upper level courses (300-level and above), of which at least 24 credit hours need to be taken in the major, depending on the stipulations of each program. Of the 39 credit hours of upper level courses, 27 credit hours should be in residence at AUK.

BBA Core Courses (37 Credit Hours)

BBA students must complete the following core courses:

ACCT 201 Principles of Financial Accounting (4)
ACCT 205 Managerial Accounting (3)
BEAL 401 Legal & Ethical Issues in Business (3)
BEAL 403 Corporate Governance & Ethics (3)
BUS 210 Research Methods for Business (3)
BUS 321 International Business Management (3)
ECON 200 Principles of Microeconomics (3)
ECON 201 Principles of Macroeconomics (3)
FINC 332 Financial Management (3)
HR 205 Human Resource Management (3)
MGMT 201 Principles of Management (3)
MGMT 304 Business Relationship Management (3)
MRKT 200 Principles of Marketing (3)

Management Major Courses (18 Credit Hours)

Students must complete 6 of the following courses (18 credit hours):

MRKT 329 International Marketing (3)
MRKT 355 Promotion and Advertising (3)
MRKT 401 Marketing Research (3)
MRKT 413 Marketing Capstone: Marketing Strategy (3)


In addition, students must complete a further 2 courses in Marketing (6 credits, designated MRKT at 300-level or above) offered by the College of Business and Economics.

Internship and Common Capstone

MRKT 470 (3 credit hours)

All students must participate in an Internship Program for each BBA Major. The Internship Program provides students with an opportunity to demonstrate their capacity for leadership, teamwork, and business activity in the context of work experience. Internships are completed in the senior year and while in residency at AUK. Priority is given to graduating students. For the duration of the semester, students are responsible for working 42 hours per semester for each credit hour. Students are to refer to the College’s Internship Handbook for further details of the internship process, requirements, and method of assessment.

Common Capstone BUS 490 (3 credit hours)

All BBA students are required to complete the Common Business Administration Capstone course. This course uses cases studies to integrate material from the different business subjects learned in the BBA program. The Capstone requires senior standing.

Free Electives (14 credit hours)

Students must take sufficient electives to complete the 124 credit hour requirement for graduation. Students are strongly advised to consult with their academic advisor when choosing these electives.

Bachelor of Business Administration 2016-2017 4 Year Plan (Acct, Finc, Mgmt ,Mrkt)*

At least 36 credit hours must be at the 300-400 level
Prefix Number Title
Gen Ed ENGL 100 Foundations of Academic Reading and Writing 4
Gen Ed UNIV 100 Essentials of Learning 3
Gen Ed ARAB [A] 3
Gen Ed HUM [H] 3
Free Elective MATH 100 College Algebra 3
Prefix Number Title
Gen Ed ENGL 101 Approaches to Critical Reading and Writing 3
Gen Ed MATH 103/110 Mathematics for Business or Pre-Calculus 3
Gen Ed ARAB [K] Arabic Culture 3
Gen Ed HUM [H] 3
Gen Ed CSIS [T] 3
Prefix Number Title
Gen Ed ENGL 102 Writing and Information Literacy 3
Gen Ed STAT 201 Statistics 3
Gen Ed UNIV 110 University, Community, and Citizenship 3
Core ACCT 201 Principles of Financial Accounting 4
Core ECON 200 Principles of Microeconomics 3
Prefix Number Title
Gen Ed SCI [P] 3
Core FINC 332 Financial Management 3
Core ECON 201 Principles of Macroeconomics 3
Core MGMT 201 Principles of Management 3
Core MRKT 200 Principles of Marketing 3
Free Elective 2
Prefix Number Title
Gen Ed SCI [P] 4
Core ACCT 205 Managerial Accounting 3
Core HR 205 Human Resource Management 3
Core BUS 321 International Business Management 3
Core MGMT 304 Business Relationship Management 3
Prefix Number Title
Core BUS 210 Research Methods for Business 3
Major ACCT 301, FINC 341, ENTR 201, MRKT 329 3
Major ACCT 401, FINC 345, MGMT 301, MRKT 355 3
Major Elective 3
Free Elective 3
Prefix Number Title
Gen Ed SOCSC [S] 3
Core BEAL 401/403 Legal & Ethical Issues in Business or Corporate Governance and Ethics 3
Major ACCT 305, FINC 355, MGMT 333, MRKT 401 3
Major ACCT/FINC/MGMT/MRKT 413 Discipline Capstone 3
Free Elective 3
Prefix Number Title
Gen Ed SOCSC [S] 3
Capstone BUS 490 Business Administration Capstone 3
Major Elective 3
Internship 470 ACCT/FINC/MGMT/MRKT
Free Elective 3

*Your progress through the plan will vary depending on your English and Mathematics placement, as well as other factors.


ARNOUS, Hanan, Instructor of Marketing; M.B.A., 2006, Athabasca University, Canada

BAGNIED, Mohsen, Associate Professor of Marketing and Management; Ph.D., 1973, University of Maryland, College Park, Maryland, USA

BANNA, Sumayya, Assistant Professor of Business Information Systems, PhD, 2011, University of Wollongong, Australia

SPEECE, Mark, Associate Dean – Quality Assurance & Accreditation, Associate Professor of Marketing; Ph.D., 1990, Marketing, University of Washington, Seattle, Washington; Ph.D., 1987, University of Arizona – Arizona, USA

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