Public Affairs

The American University of Kuwait (AUK) continues to solidify its partnership with LOYAC through partaking in multiple youth initiatives that include LAPA’s Al Jawhar program and “KON.” 

AUK signed a memorandum of understanding with LOYAC Academy of Performing Arts (LAPA) which permits AUK communication and media students to enroll in LAPA’s Al Jawhar program and earn up to 9 credit hours towards their degree.  
 
The Al Jawhar program is divided into 3 levels—level 1 consists of 5 media workshops; level 2 consists of practical training such as vocal coaching and the development of Arabic skills in which the student will be supervised by a well-known media figure for evaluation; and level 3 is a special topics course for selected students who passed the preceding levels, consisting of a field training program in CNN Arabic headquarters in Dubai for 30 days, a 2-month podcast workshop in LOYAC/LAPA, and reporter trainee work in LOYAC/LAPA for a minimum of 3 months. It is through completing the third level that students earn an official certificate from LAPA stating the completion of a total of 9 credit hours.

Dr. Ali Charara, the dean of the College of Arts and Sciences, highlighted the importance of this collaboration for students’ experience at AUK, “Communication and media students can now expand their knowledge beyond the parameters of their course material. Through this memorandum, students will have the invaluable opportunity of learning from industry professionals and exploring different branches within their field.” 

Of equal importance, AUK hosted LOYAC’s “KON” Social Entrepreneurship Program, providing the program’s young participants with the resources and facilities required to learn and apply entrepreneurial concepts. 

Over the period of approximately 4 weeks, interactive workshops and mentoring sessions took place within AUK’s campus, providing LOYAC with a platform to teach their applicants business and marketing-related skills. The AUK auditorium, lounge, and classes were used for presentations and meetings with teams and community leaders. 

Mayce ElMostafa, AUK Director of Campus Services, expressed her enthusiasm in a speech directed to the program’s participants, “AUK is thrilled to partner with LOYAC on this initiative, as we continuously strive to provide a supportive space and environment to future generations to become the best version of themselves. It's youngsters like you that prove that our future is very bright and hopeful.” 

AUK continues to support youth initiatives that encourage young learners to pursue knowledge and gain the necessary skillsets to promote change within their community. LAPA’s Al Jawhar program and “KON” are a testament to AUK’s commitment to enriching society by fostering an environment that inspires the younger generation to learn, think and become.  
 

LOYAC's KON participants in AUK's campus
 

LOYAC's KON participants in AUK's campus