Program Lead: Dr. Mohsen Bagnied
Program E-mail: Business@auk.edu.kw

Marketing Program Learning Outcomes:
Upon completion of the AUK Major in Marketing, the student will be able to:

• Critically assess the target market for product and planning acquisition of planned target market share.
• Acquire the analytical skills for survey analysis to examine the make-up of merchandise and manufacturing markets.
• Professionally present analysis of market potential and communicate unique product attributes.
• Demonstrate the understanding of basic technical skills such as market research survey and assessment techniques and comparative analysis of product markets.
• Demonstrate awareness of cultural differences in the product market and in practices relative to domestic markets.
• Apply ethical reasoning and teambuilding practices in marketing goods and services.

Students must complete the following 4 courses (12 credit hours):

Students must also choose in consultation with their Academic Advisor 2 courses (6 credit hours), 300-level or above, from among the business administration and management electives.