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Dept. of Communication & Media  
Communication and Media » B.A. in Communication and Media Back to AUK Homepage
 
 
 
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Degree Requirements
 

University Degree Requirements (124 credit hours)
To receive a Bachelor of Arts in Communication and Media, students must complete at least 124 credit hours. In addition, students are required to complete a minimum of 36 credit hours of upper-level courses (300-level and above) at AUK, of which at least 18 credits hours need to be taken in the major.

  • General Education Requirements
  • (49)
  • Communication Core Courses
  • (27)
  • Communication Area Courses
  • (18)
  • Communication Electives
  • (9)
  • Free Electives
  • (21)

A grade of “C” or better must be earned in all courses required for the major.

COMMUNICATION AND MEDIA CORE COURSES (27 CREDIT HOURS)

COMM 101 Introduction to Mass Communication (3)
COMM 110 Introduction to Digital Media Design (3)
COMM 201 Principles of Journalism (3)
COMM 205 Writing for Mass Media (3)
COMM 210 Research Methods in Communication (3)
COMM 225 Theories of Communication (3)
COMM 230 Principles of Advertising (3)
COMM 240 Principles of Public Relations (3)
COMM 470 Internship in Communication (3)

COMMUNICATION AREA COURSES (18 CREDIT HOURS)
Students are to complete each course in each area.

Advertising

COMM 455 Advertising Media Planning (3)
COMM 460 Advertising Campaigns (3)

Journalism

COMM 310 Broadcast Journalism (3)
COMM 312 News Reporting and Editing (3)

Public Relations

COMM 360 Public Relations Writing (3)
COMM 402 PR Campaigns (3)

COMMUNICATION ELECTIVES (9 CREDIT HOURS)
Students are to complete three additional COMM or GDES courses (9 credit hours) of their choice in consultation with their academic advisor. At least two of these three courses must be a 300-level course or higher.

FREE ELECTIVES (21 CREDIT HOURS)

Students may take 21 credit hours of free electives.

 


 
 

 
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