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College of Business and Economics » Dept. of Marketing - Program

Department of Marketing - Program

Department Chair: Dr. Athmar Al-Salem

Marketing is a leading field in business, responsible for researching and satisfying customer needs through product and service development, pricing, promotion, and distribution. Besides being an exciting and creative academic major, Marketing is practical, and provides vital skills for success in both professional and personal lives. In today’s competitive market, no business can succeed without effective marketing. At AUK, the Marketing Department offers exciting and powerful courses taught by outstanding professors, courses that include Principles of Marketing, International Marketing, Advertising and Promotion, Consumer Behavior, Marketing Research, Marketing Strategy, E-Commerce, Marketing of Services, and Supply Chain Management. These courses provide professional skills needed in the job market, both in Kuwait and internationally.

Graduates with a Bachelor of Business Administration in Marketing are sought by many employers, including international corporations, governmental agencies, private and non-governmental organizations, and financial institutions. Students with a BBA in Marketing can be employed in a diverse range of jobs, in such areas as Sales, Retailing, Advertising, Public Relations, Logistics Management, International Marketing Management, Customer Relationship Management, Marketing Research, Tourism Management, e-Commerce, Media Marketing, Brand Management, Career (Placement) Marketing, Real Estate, Market Analysis, Digital Marketing, Social Media Marketing, and Marketing Strategy. Marketing is the number one field of employment in most countries. In addition, Marketing graduates with BBA degree can pursue a great variety of graduate degrees in Kuwait, the US, and Europe, as well as in many other countries.


The BBA program in Marketing at AUK prepares the best marketing professionals in Kuwait and beyond, through an excellent American system of education based on innovation, creativity, and critical thinking.


We aspire to make the marketing program at AUK the best in Kuwait and the Gulf region.


  • Highest professional quality in teaching, research and service
  • Adherence to the highest ethical standards and social responsibility
  • Equality, social justice, respect, and honesty
  • Transparency, freedom of expression, and accessibility
  • Encourage creativity, innovation, critical thinking, and leadership



Upon completion of the AUK major in Marketing, the student will be able to:

  • Demonstrate understanding of basic technical skills relating to such concepts as market research surveys, assessment techniques, and comparative analysis of product markets.
  • Critically assess the target market for a product and demonstrate the ability to create a plan to achieve a market share objective.
  • Analyze survey results to examine the make-up of merchandise and manufacturing markets.
  • Professionally present analysis of market potential and communicate unique product attributes.
  • Demonstrate awareness of cultural differences in product markets and in practices relative to domestic markets.
  • Apply ethical reasoning and teambuilding practices in marketing goods and services.




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