The American University of Kuwait Communication and Media program allows students to explore different communication theories that try to explain how, why, when, what, and where humans, of diverse cultural and ethnic backgrounds, communicate differently and similarly. Overall, the Communication and Media program teaches students skills in critical thinking and analysis, writing, and public speaking.
To accomplish this, the AUK Communication and Media program employs a flexible approach that allows students to become a communication generalist. The student is exposed to various fields of Communication and Media, such as advertising, journalism, and public relations. Laboratory courses sharpen students' skills, while lecture courses enable students to view the profession from a variety of perspectives.
Classes are taught in state-of-the-art computer labs in a fully digital environment. The networked labs are equipped with the latest software and served by in-house servers and databases. Separate Mac and PC labs designed for video editing, graphics, photo-journalism and multimedia are each equipped with appropriate film and flatbed scanners, CD and DVD drives and burners, DV decks and printers.
Communication and Media graduates can embark upon rewarding and prosperous careers in fields such as government, advertising management, marketing communications, mediation, public affairs, public policy, media policy and regulation, speech writing, print or electronic reporting, editing, media planning, promotions, public relations, and media sales.
Bachelor of Arts in Communication and Media
Program Lead: Dr. Mohamed Satti
Program E-mail: COMM@auk.edu.kw
Communication and Media Learning Outcomes:
Upon completion of the AUK Major in Communication and Media, the student will:
- Examine the manner in which communication impacts social process
- Recognize the manner in which communication is influenced by and influences political, cultural and economic dynamics
- Demonstrate appropriate knowledge and use of communication theory and research principles
- Apply appropriate technology in the development and dissemination of media messages
- Develop effective communication practices based on ethical principles
- Design media messages for diverse target audiences
Admission to the Program:
- Students wishing to Major in Communication and Media should apply for Major declaration by the end of their sophomore year.
- Cumulative GPA of 2.0 or better.
- Grade of "C" or better in ENGL 101 and in ENGL 102.
University Degree Requirements (120 credit hours)
To receive a Bachelor of Arts in Communication and Media, students must complete at least 120 credit hours. In addition, students are required to complete a minimum of 36 credit hours of upper-level courses (300-level and above) at AUK of which at least 18 credits hours need to be taken in the major.
- General Education Requirements (45)
- Communication Core Courses (27)
- Communication Area Courses (18)
- Communication Electives (9)
- Free Electives (21)
- A grade of “C” or better in all courses required for the Major.
Communication and Media Core Requirements (27 credit hours)
| COMM 101 |
Introduction to Mass Communication |
(3) |
| COMM 110 |
Introduction to Digital Media Design |
(3) |
| COMM 201 |
Principles of Journalism |
(3) |
| COMM 205 |
Writing for Mass Media |
(3) |
| COMM 210 |
Research Methods in Communication |
(3) |
| COMM 225 |
Theories of Communication |
(3) |
| COMM 230 |
Principles of Advertising |
(3) |
| COMM 240 |
Principles of Public Relations |
(3) |
| COMM 470* |
Internship in Communication |
(3) |
The student is limited to a maximum of 6 credit hours of internship. A maximum of 3 credit hours (taken in increments of 1, 2, or 3 credit hours) may be applied toward any one Major, if the Major requires an internship. If a student takes an additional 1-3 credit hours of internship, those credits may be counted towards a student's second Major, Minor, or as free electives. For the duration of the semester, students should work approximately 2.5 hours per week for each academic credit hour.
Communication Area Courses (18 credit hours)
Students are to complete each course in each area.
| Advertising courses: |
| COMM 455 |
Advertising Media Planning |
(3) |
| COMM 460 |
Advertising Campaigns |
(3) |
| |
| Journalism courses: |
| COMM 310 |
Broadcast Journalism |
(3) |
| COMM 312 |
News Reporting and Editing |
(3) |
| |
| Public Relations courses: |
| COMM 360 |
Public Relations Writing |
(3) |
| COMM 402 |
PR Campaigns |
(3) |
Communication Electives (9 credit hours)
Students are to complete three additional COMM or GDES courses (9 credit hours) of their choice in consultation with their Academic Advisor. At least two of these three courses must be a 300-level course or higher.
Free Electives (21 credit hours)
Students may take 21 credit hours of free electives.
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