Degree Requirements

University Degree Requirements (120 credit hours)

To earn a Bachelor of Arts in Communication and Media, students must complete at least 124 credit hours. Students are required to complete a minimum of ten courses (30 credit hours) of upper-level courses (300-level and above) as part of their 120-credit hour degree requirement at AUK, of which at least 18 credits hours need to be taken in the major.

  • General Education Requirements (45 or 49)
  • Major Requirements Composed of: (57)
    • ​COMM Core Courses (15)
    • COMM Concentration Courses (24)
    • COMM Electives (18)
  • Free Electives (18)

 

COMM students may earn a minimum grade of C- in individual courses required for the COMM major; however, they must maintain a cumulative major GPA of at least 2.00 in the major requirements to earn their BA in Communications and Media.

Communication and Media Core Courses (15 Credit Hours)

COMM 101 Introduction to Mass Communication (3) [H]
COMM 110 Digital Foundations (3)
COMM 211 Theories and Research Methods in Communication (3)
COMM 470 Internship in Communication (3)
COMM 480 Seminar in Communication (3)

Communication Concentration Courses (24 Credit Hours)

Students must complete, in consultation with their academic advisor, a total of 24 total credit hours from the courses listed below:

COMM 111

Images in Media

(3) [H]

COMM 206

Mass Media Writing

(3)

COMM 230

Principles of Advertising

(3) [H]

COMM 240

Principles of Public Relations

(3) [H]

COMM 310

Broadcast Journalism

(3)

COMM 312

News Reporting and Editing

(3) [H]

COMM 313

Documentary Production

(3)

COMM 320

Mass Media Law

(3)

COMM 325

Mass Communication and Society

(3) [H]

COMM 350

Organizational Communication and Leadership

(3)

COMM 360

Public Relations Writing

(3)

COMM 389

Special Topics*

(3)

COMM 402

PR Campaigns

(3)

COMM 425

International Case Studies in Public Relations

(3)

COMM 455

Advertising Media Planning

(3)

COMM 460 Advertising Campaigns

(3)

*Can be repeated for credit under different topics

Communication Electives (18 Credit Hours)

Majors must choose six additional COMM courses for their major electives (18 credit hours).
 

Students must successfully complete 18 credit hours of free electives in consultation with their academic advisor.