Program Overview

Upon completion of the AUK major in Graphic Design, the student will be able to:

  1. Have a working knowledge of the connection between type, image and other principles of visual organization that are based on understanding design history, theory, methodology, and cultural and aesthetic differences.
  2. Identify and solve communication problems and question predetermined solutions through research, awareness of critical perspectives in the evaluation of design, and qualitative and quantitative analysis.
  3. Implement a wide range of design technologies and strategies through the understanding and ability to use current software and new media.
  4. Think, speak and write clearly and effectively, and communicate with precision and rhetorical force, both generally and in design communications.
  5. Demonstrate cultural sensitivity, ethical values and the ability to design for a diverse and global audience while also understanding how the audience/user values and behaviors are reflected in the design.
  6. Develop a portfolio, with an accompanying thesis and design rational, that reflects the design methodologies necessary to produce a body of work.
  7. Demonstrate divergent and convergent thinking in the integration of the formal, the conceptual and the material, by using the elements and principles of design to effectively support the project’s purpose.

Students wishing to major in Graphic Design should apply for major declaration by the end of their sophomore year (60 credit hours). Students are required to have:

  • Cumulative GPA of 2.0 or better
  • Grade of “C-” or better in ENGL 101
  • Grade of “C-” or better in ART 101, ART 102, ART 120, ART 121, and GDES 110