Upon completion of the AUK major in Graphic Design, the student will be able to:
- Have a working knowledge of the connection between type, image and other principles of visual organization that are based on understanding design history, theory, methodology, and cultural and aesthetic differences.
- Identify and solve communication problems and question predetermined solutions through research, awareness of critical perspectives in the evaluation of design, and qualitative and quantitative analysis.
- Implement a wide range of design technologies and strategies through the understanding and ability to use current software and new media.
- Think, speak and write clearly and effectively, and communicate with precision and rhetorical force, both generally and in design communications.
- Demonstrate cultural sensitivity, ethical values and the ability to design for a diverse and global audience while also understanding how the audience/user values and behaviors are reflected in the design.
- Develop a portfolio, with an accompanying thesis and design rational, that reflects the design methodologies necessary to produce a body of work.
- Demonstrate divergent and convergent thinking in the integration of the formal, the conceptual and the material, by using the elements and principles of design to effectively support the project’s purpose.