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AUK Students Visit Florida on Study Abroad Trip

Forty AUK Students conducted a Study Abroad Trip to the United States in International Marketing, and visited four major Universities in Florida.

For the second year in a row, approximately 40 AUK students conducted a successful Study Abroad trip in the US to learn about American marketing practices. Last year's visit was to the Washington, DC Metro Area and New York City. This year, the study trip was to Florida. Both trips were planned and coordinated by AUK Professors Dr. Mohsen Bagnied and Marcia Denny.

The study trip this year included visits to four major Universities in Southern Florida - the University of Miami, NOVA Southeastern University, Florida Atlantic University and Florida International University. The students visited class rooms in action and interacted with American students, professors and administrators at all four of these institutions; particular concentration was placed on the graduate business programs at UM, NOVA, and FAU, and the hospitality management program at FIU.

At NOVA, AUK's students participated and received certificates of completion in a two-day intensive seminar on Managing Marketing and Sales Strategy. While in Fort Lauderdale, the students also received lectures in entrepreneurship and small business practices in the US from an experienced American marketing consultant.

Cities visited included Miami, Miami Beach, Fort Lauderdale, Key Largo, Boca Raton, and Orlando. As part of the international marketing experience, the students immersed themselves as shoppers at a large number of shopping malls and outlets in these cities, observing, first-hand, the latest American advertising and promotional techniques. The trip itinerary also included excursions to the Florida Everglades, Sea World, and Disney World.

For most of the participating students, this was their first opportunity to observe, the American educational system. Many students called the experience "the trip of a life time" and determined to pursue their graduate studies in the United States. It was a great opportunity for AUK students to learn about American marketing, observing American culture and visiting tourist sites.

AUK's Dr. Mohsen Bagnied and Marcia Denny with AUK students in Florida on the Study Abroad Trip


Released by the PR & Marketing Department on the 2nd June 2011

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