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'Safe' Raises Awareness of Fire Hazards and Preventive Measures

As part of their ongoing campaign Safety at Every Home (Safe) against fire hazards, the Kuwait Fire Service Directorate (KFSD) and EQUATE Petrochemical Company held a joint awareness activity at the American University of Kuwait (AUK). The 3-day activity, facilitated by the office of Student Life, included an information booth and a seminar attended by AUK students and staff members.

Speaking at the opening event, AUK President Professor Dr. Nizar Hamzeh said, "Being an institution of higher education, AUK continuously aspires to support awareness initiatives that benefit the society and its members as a whole. Although different types of awareness initiatives vary in nature, all aim at the common good of society. One of the awareness initiatives, which hold great significance in society, is educating people about safety and how to protect lives and property. To that effect, we at AUK are very pleased to host the Safe Campaign, which represents joint efforts of KFSD and EQUATE to create awareness among the University students, faculty and staff."

On his part, KFSD Director of Public Relations & Media Colonel Khalil Al-Ameer said, "In an effort to avoid different hazards and potential incidents at home and other various places, Safe Campaign has been launched to embody the strategic objectives KFSD is aiming to achieve throughout Kuwait by having such a partnership with EQUATE. For this purpose, the campaign will hold a number of awareness activities at a number of places, such as this activity at ACK, as well as other colleges, universities and malls. Certainly, the success of this campaign is the product of cooperation and coordination between individuals and organizations, including AUK and EQUATE that deserve utmost appreciation and gratitude."

The Safe booth at AUK saw significant student traffic as the KFSD team gave out brochures and giveaways, while providing information on fire hazards and precautionary measures. The interactive seminar and presentation, which also saw huge attendance, offered guidelines and precautions regarding fire extinguishers, types of fires, smoke alarms, gas cylinders, gas leaks, fire evacuation, and dealing with different emergencies and the importance of calling Emergency Number 112 when needed.

Aimed at avoiding hazards and preventing incidents at home and other places, Safety at Every Home Campaign (Safe) is launched in partnership between Kuwait Fire Service Directorate (KFSD) and EQUATE Petrochemical Company. Commenting on this partnership, EQUATE Environment, Health & Safety (EH&S) Leader Mohammad Al-Shamary said, "Due to safety having several personal and professional dimensions, such a partnership between KFSD and EQUATE holds utmost importance to ensure overall safety at home, work, when driving vehicles and other places, including AUK that has our heartfelt appreciation for holding this activity. Without any doubt, launching this campaign in partnership with KFSD and holding this activity at AUK are prime examples of EQUATE's tagline 'Partners in Success'."

To create awareness between members of the Kuwaiti society, nationals and expats, the campaign will continue to visit other locations in Kuwait to address methods of handling fires, emergencies within and outside the household, the importance of having a fire extinguisher, the role of smoke alarms, as well as safely using gas cylinders, among other critical matters. Along those lines, EQUATE has previously launched EQUATE Home Safety Campaign (Stay Safe) which focused on potential hazards at home and how to avoid unfortunate accidents. All such efforts are part of EQUATE Corporate Social Responsibility (CSR) Program that has introduced several initiatives aimed at overall sustainability throughout Kuwait.

Safe Campaign will hold its next activity at 360 Mall during October 16-18,2014.

About Kuwait Fire Service Directorate (KFSD)
With its initial founding taking place during 1947, Kuwait Fire Service Directorate (KFSD) is currently an independent government authority under the supervision of State Minister for Council of Ministers Affairs in the State of Kuwait. KFSD plays a number of critical national roles by providing required protection for lives and property from fires, crashes, incidents and natural disasters and preventing them throughout the country. www.kfsd.gov.kw.

About EQUATE Petrochemical Company
Established in 1995, EQUATE Petrochemical Company is an international joint venture between Petrochemical Industries Company (PIC), The Dow Chemical Company (Dow), Boubyan Petrochemical Company (BPC) and Qurain Petrochemical Industries Company (QPIC). Commencing production in 1997, EQUATE is the single operator of a fully integrated world-scale manufacturing facility producing over 5 million tons annually of high-quality petrochemical products which are marketed throughout the Middle East, Asia, Africa and Europe. www.equate.com.



1st Lieutenant Hamid Al Marshad giving a lecture and demo on firefighting


AUK students attending lecture and demo on firefighting


Colonel Khalil Al-Ameer, KFSD Director of PR & Media; Prof. Dr. Nizar Hamzeh AUK President; and Mohammad Al-Shamary, EQUATE Environment, Health & Safety (EH&S) Leader


Demo on using fire extinguishers


Group photo featuring AUK President and administrators with KFSD and EQUATE teams


KFSD Director of Public Relations & Media Colonel Khalil Al-Ameer handing award to AUK President Hamzeh


KFSD team

Released by the Office of Public Affairs on the 2nd October 2014

Photography by the Office of Public Affairs (C) 2014



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