Department of Communication and Media


Bachelor of Arts in Communication and Media

Communication and Media Learning Outcomes:

Upon completion of the AUK Major in Communication and Media, the student will be able to:

  • • Examine the manner in which communication impacts social process
  • • Recognize the manner in which communication is influenced by, and influences, political,    cultural, and economic dynamics
  • • Demonstrate appropriate knowledge and use of communication theory and research principles
  • • Apply appropriate technology in the development and dissemination of media messages
  • • Develop effective communication practices based on ethical principles
  • • Design media messages for diverse target audiences

Admission to the Program:

  • • Students wishing to major in Communication and Media should apply for major declaration by    the end of their sophomore year.
  • • Cumulative GPA of 2.0 or better.
  • • Grade of “C” or better in ENGL 101 and in ENGL 102.

University Degree Requirements (124 Credit Hours)

To receive a Bachelor of Arts in Communication and Media, students must complete at least 124 credit hours. In addition, students are required to complete a minimum of 36 credit hours of upper-level courses (300-level and above) at AUK of which at least 18 credits hours need to be taken in the major.

  • • General Education Requirements (49)
  • • Communication Core Courses (27)
  • • Communication Area Courses (18)
  • • Communication Electives (9)
  • • Free Electives (21)
  • • A grade of “C” or better in all courses required for the Major.

Communication and Media Core Requirements (27 credit hours)

COMM 101

Introduction to Mass Communication

(3)

COMM 110

Introduction to Digital Media Design

(3)

COMM 201

Principles of Journalism

(3)

COMM 205

Writing for Mass Media

(3)

COMM 210

Research Methods in Communication

(3)

COMM 225

Theories of Communication

(3)

COMM 230

Principles of Advertising

(3)

COMM 240

Principles of Public Relations

(3)

COMM 470*

Internship in Communication

(3)


*Information on internship assessment for internships offered by the Division of Arts and Humanities is also located at the end of the "Division of Arts and Humanities" section of the Catalog.

The student is limited to a maximum of 6 credit hours of internship. A maximum of 3 credit hours (taken in increments of 1, 2, or 3 credit hours) may be applied toward any one Major, if the Major requires an internship. If a student takes an additional 1-3 credit hours of internship, those credits may be counted towards a student's second Major, Minor, or as free electives. For the duration of the semester, students should work approximately 2.5 hours per week for each academic credit hour.

Communication Area Courses (18 credit hours)
Students are to complete each course in each area.

Advertising courses:    
COMM 455 Advertising Media Planning (3)
COMM 460 Advertising Campaigns (3)
Journalism courses:    
COMM 310  Broadcast Journalism (3)
COMM 312 News Reporting and Editing (3)
Public Relations courses:    
COMM 360 Public Relations Writing (3)
COMM 402 PR Campaigns (3)

Communication Electives (9 credit hours)
Students are to complete three additional COMM or GDES courses (9 credit hours) of their choice in consultation with their Academic Advisor. At least two of these three courses must be a 300-level course or higher.

Free Electives (21 credit hours)
Students may take 21 credit hours of free electives.

Communication and Media 2013-2014 4 Year Plan*

Check course listings for prerequisites and restrictions

Year 1

Semester 1

 

Prefix

Number

 Title

ENGL

101

Approaches to Critical Reading and Writing

COMM

101

Introduction to Mass Communication

General

 

General Education Requirement

General

 

General Education Requirement

General

 

General Education Requirement

Year 1

Semester 2

 

Prefix

Number

 Title

ENGL

102

Writing and Information Literacy

COMM

110

Introduction to Digital Media Design

ENGL

108

Public Speaking

General

 

General Education Requirement

General

 

General Education Requirement

Year 2

Semester 1

 

Prefix

Number

 Title

COMM

201

Principles of Journalism

COMM

230

Principles of Advertising

COMM

240

Principles of Public Relations

General

 

General Education Requirement

General

 

General Education Requirement

Year 2

Semester 2

 

Prefix

Number

 Title

COMM

205

Writing for Mass Media

COMM

210

Research Methods in Communication

COMM

225

Theories of Communication

General

 

General Education Requirement

General

 

General Education Requirement

Year 3

Semester 1

 

Prefix

Number

 Title

COMM

310

Broadcast Journalism

COMM

312

News Reporting and Editing

COMM

360

Public Relations Writing

General

 

Upper Level General Education Requirement

Elective

 

Free Elective

Year 3

Semester 2

 

Prefix

Number

 Title

COMM

402

PR Campaigns

COMM

460

Advertising Campaigns

COMM/
GDES

 

Additional Course in COMM or GDES

General

 

General Education Requirement

Elective

 

Upper Level Free Elective

Year 4

Semester 1

 

Prefix

Number

 Title

COMM

455

Advertising Media Planning

COMM/ GDES

 

Upper Level Additional Course in COMM or GDES

Elective

 

Upper Level Free Elective

Elective

 

Free Elective

Elective

 

Free Elective

Year 1

Semester 2

 

Prefix

Number

 Title

COMM

470

Internship in Communication

COMM/
GDES

 

Upper Level Additional Course in COMM or GDES

Elective

 

Upper Level Free Elective

Elective

 

Upper Level Free Elective

Elective

 

Free Elective

*Does not include students' placement into ENGL 100.