College of Business And Economics

Bachelor of Business Administration in Marketing (MRKT)

Marketing Program Learning Outcomes:

Upon completion of the AUK Major in Marketing, the student will be able to:

  • Demonstrate the understanding of basic technical skills relating to such concepts as market research surveys, assessment techniques and comparative analysis of product markets.
  • Critically assess the target market for a product and demonstrate the ability to create a plan to achieve a market share objective.
  • Analyze survey results to examine the make-up of merchandise and manufacturing markets.
  • Professionally present an analysis of market potential and communicate unique product attributes.
  • Demonstrate awareness of cultural differences in product markets and in practices relative to domestic markets
  • Apply ethical reasoning and teambuilding practices in marketing goods and services.

Students must complete the following 4 courses (12 credit hours):

MRKT 329  

International Marketing


MRKT 355

Promotion and Advertising


MRKT 401

Marketing Research


MRKT 413

Marketing Capstone: Marketing Strategy


Students must also choose in consultation with their Academic Advisor 2 courses (6 credit hours),
300-level or above, from among the disciplines offered by the College of Business and Economics