DEPARTMENT OF COMMUNICATION AND MEDIA


The American University of Kuwait Communication and Media program allows students to explore different communication theories that try to explain how, why, when, what, and where humans, of diverse cultural and ethnic backgrounds, communicate differently and similarly. Overall, the Communication and Media program teaches students skills in critical thinking and analysis, writing, and public speaking.

To accomplish this, the AUK Communication and Media program employs a flexible approach that allows students to become communication generalists. The student is exposed to various fields of Communication and Media, such as Advertising, Journalism, and Public Relations. Laboratory courses sharpen students’ skills, while lecture courses enable students to view the profession from a variety of perspectives.

Classes are taught in state-of-the-art computer labs in a fully digital environment. The networked labs are equipped with the latest software and served by in-house servers and databases. Separate Mac and PC labs designed for video editing, graphics, photojournalism, and multimedia are each equipped with appropriate film and flatbed scanners, CD and DVD drives and burners, DV decks, and printers.

Communication and Media graduates can embark upon rewarding and prosperous careers in fields such as government, advertising management, marketing communications, mediation, public affairs, public policy, media policy and regulation, speech writing, print or electronic reporting, editing, media planning, promotions, public relations, and media sales.

Mission

The Department of Communication and Media seeks to provide students with knowledge and skills in the various fields of Communication in order to become media literate community members. The department aims to enrich the students’ educational experience and to develop their critical thinking capabilities.

Vision

The Department of Communication and Media’s vision is to provide excellence in teaching, research, creative endeavor and service to the community through the disciplines of communication and media. We aspire that our students develop the ability to understand, to critically analyze their worlds to provide a base for life-long learning, and to communicate effectively and ethically. Our vision includes maintaining and enhancing strong relationships with alumni and community leaders from business, government and private sector to prepare students for successful communication careers.

Values

  • Academic excellence and student success.
  • Ethical communication, professionalism and competency
  • Strong student-faculty relationship.
  • Practical and hands-on learning.
  • Continuous intellectual and professional growth for faculty and students.
  • Service to students, college, university, and profession.
  • Sustaining faculty excellence in research.

Bachelor of Arts in Communication and Media


Learning Outcomes:

Upon completion of the AUK Major in Communication and Media, the student will be able to:

  • Examine the manner in which communication impacts social process.
  • Recognize the manner in which communication is influenced by, and influences, political, cultural, and economic dynamics.
  • Demonstrate appropriate knowledge and use of communication theory and research principles.
  • Apply appropriate technology in the development and dissemination of media messages.
  • Develop effective communication practices based on ethical principles.
  • Design media messages for diverse target audiences.


Admission To The Program

Students wishing to major in Communication and Media should apply for a major declaration by the end of their sophomore year. Students must have:

  • Cumulative GPA of 2.0 or better.
  • Grade of “C” or better in ENGL 101 and in ENGL 102.

University Degree Requirements (124 Credit Hours)

To receive a Bachelor of Arts in Communication and Media, students must complete at least 124 credit hours. In addition, students are required to complete a minimum of 36 credit hours of upper-level courses (300-level and above) at AUK, of which at least 18 credits hours need to be taken in the major.

General Education Requirements (49)
Communication Core Courses (27)
Communication Area Courses (18)
Communication Electives (9)
Free Electives (21)

A grade of “C” or better must be earned in all courses required for the Major.

Communication And Media Core Requirements (27 Credit Hours)

COMM 101 Introduction to Mass Communication (3)
COMM 110 Introduction to Digital Media Design (3)
COMM 201 Principles of Journalism (3)
COMM 205 Writing for Mass Media (3)
COMM 210 Research Methods in Communication (3)
COMM 225 Theories of Communication (3)
COMM 230 Principles of Advertising (3)
COMM 240 Principles of Public Relations (3)
COMM 470 Internship in Communication (3)

Communication Area Courses (18 Credit Hours)

Students are to complete each course in each area.

Advertising
COMM 455 Advertising Media Planning (3)
COMM 460 Advertising Campaigns (3)
 
Journalism
COMM 310 Broadcast Journalism (3)
COMM 312 News Reporting and Editing (3)
 
Public Relations
COMM 360 Public Relations Writing (3)
COMM 402 PR Campaigns (3)

Communication Electives (9 Credit Hours)

Students are to complete three additional COMM or GDES courses (9 credit hours) of their choice in consultation with their academic advisor. At least two of these three courses must be a 300-level course or higher.

Free Electives (6 Credit Hours)

Students may take 21 credit hours of free electives.

Communication and Media 2015-2016 4 Year Plan*

At least 36 credit hours must be at the 300-400 level

YEAR 1 SEMESTER 1 (FRESHMAN)
Prefix Number Title
Gen Ed ENGL 100 Foundations of Academic Reading and Writing 4
Gen Ed UNIV 100 Essentials of Learning 2
Gen Ed MATH 100 College Algebra 3
Gen Ed ARAB [A] 3
Major Core COMM 110 Introduction to Digital Media Design 3
         
YEAR 1 SEMESTER 2 (FRESHMAN)
Prefix Number Title
Gen Ed ENGL 101 Approaches to Critical Reading and Writing 3
Gen Ed MATH [M]   3
Gen Ed HUM [H]   3
Gen Ed ARAB [K] 3
Major Core COMM 101 Introduction to Mass Communication 3
         
YEAR 2 SEMESTER 3 (SOPHOMORE)
Prefix Number Title
Gen Ed ENGL 102 Writing and Information Literacy 3
Gen Ed UNIV 110 University, Community and Citizenship 3
Major Core COMM 201 Principles of Journalism 3
Major Core COMM 230 Principles of Advertising 3
Free Elective 3
         
YEAR 2 SEMESTER 4 (SOPHOMORE)
Prefix Number Title
Gen Ed SCI [P] 3
Gen Ed CSIS [T] 3
Major Core COMM 205 Writing for Mass Media 3
Major Core COMM 240 Principles of Public Relations 3
Major Field COMM 310 Broadcast Journalism 3
Free Elective 3
         
YEAR 3 SEMESTER 5 (JUNIOR)
Prefix Number Title
Gen Ed SCI [P] 4
Gen Ed HUM [H] 3
Major Core COMM 225 Theories of Communication 3
Major Field COMM 360 Public Relations Writing 3
Major Elective COMM / GDES 3
         
YEAR 3 SEMESTER 6 (JUNIOR)
Prefix Number Title
Gen Ed SOCSI [S] 3
Major Core COMM 210 Research Methods in Communication 3
Major Field COMM 312 News Reporting and Editing 3
Major Field COMM 455 Advertising and Media Planning 3
Free Elective 3
         
YEAR 4 SEMESTER 7 (SENIOR)
Prefix Number Title
Gen Ed SOCSI [S] 3
Major Field COMM 402 PR Campaigns 3
Major Elective COMM / GDES 300 - 400 3
Free Elective 3
Free Elective 3
         
YEAR 4 SEMESTER 8 (SENIOR)
Prefix Number Title
Major Core COMM 470 Internship in Communication 3
Major Field COMM 460 Advertising Campaigns 3
Major Elective COMM / GDES 300 - 400 3
Free Elective 3
Free Elective 3

* Your progress through the plan will vary depending on your English and Mathematics placement, as well as other factors.

Minor in Communication and Media (21 Credit Hours)


The minor requires a minimum of 21 credit hours, including the core of 4 COMM courses (12 credit hours) listed below and 3 COMM or GDES elective courses (9 credit hours). At least 3 credit hours must be in upper-level courses and at least 9 credit hours must be taken in residence at AUK.

Admission To The Program

Students enrolling in the Communication and Media minor should have normally completed a minimum of 30 credit hours of coursework and be in good academic standing.

Minor Core Courses (12 credit hours)
COMM 101 Introduction to Mass Communication (3)
COMM 110 Introduction to Digital Media Design (3)
COMM 205 Writing for Mass Media (3)
COMM 225 Theories of Communication (3)

Minor Electives (9 credit hours):

Students must complete at least 3 courses (9 credit hours), in consultation with their academic advisor, from recommended COMM and GDES courses. One course (3 credit hours) must be at the 300- level or above.

Internship


The internship program provides students with an opportunity to demonstrate their capacity for leadership, teamwork, and business activity in the context of work experience. Internships are completed in the junior or senior year and while in residency at AUK.

The student is limited to a maximum of 6 credit hours of internship. A maximum of 3 credit hours (taken in increments of 1, 2, or 3 credit hours) may be applied toward any one major. If a student takes an additional 1-3 credit hours of internship, those credits may be counted towards a student’s second major, minor, or as free electives. For the duration of the semester, students are responsible for working 40 hours per semester for each credit hour. Students are to refer to the various programs’ internship handbook for further details of the internship process, requirements, and method of assessment.

Faculty


AKBAR, Mohammad, Assistant Professor of Communication; Ph.D., 2005, American University in London, London, UK.

AL-HADDAD, Iqbal, Instructor of Communication and Media, M.A., 1983, Webster University, Geneva, Switzerland.

CALLOWAY, Candace M., Assistant Professor of Mass Communication and Media; Ph.D., 2009, Howard University – Washington, DC, USA.

SATTI, Mohamed, Assistant Professor of Communication/Media; Ph.D., 2009, Ohio University, Athens, Ohio, USA.

MUNSHI, Shoma, Department Chair, Professor of Anthropology; Ph.D., 1990, Ecole des Hautes Etudes en Sciences Sociales, Paris, France.

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