COLLEGE OF ARTS & SCIENCES (CAS)

Communication & Media

 

DEPARTMENT OF COMMUNICATION AND MEDIA

ABOUT THE PROGRAM

MISSION AND VISION

The Department of Communication and Media educates students to be ethical, analytical, and creative leaders in a multimedia and multicultural society. Providing a first-class liberal arts education to undergraduates, the COMM major is designed to help students become better consumers and producers of public information, strengthen their understanding of the role of communication in their personal, professional, and civic lives, and prepare them for private and public-sector leadership positions in communication-related and other fields.

To accomplish this, the Communication and Media program employs a flexible approach, exposing students to various branches such as Advertising, Journalism, Public Relations, and others. Laboratory courses sharpen students’ skills, lectures provide firm theoretical grounding, and internships enable students to view the profession from a variety of perspectives.

VALUES

  • Academic excellence and student success
  • Ethical communication, professionalism,  and competency
  • Strong student-faculty relationship
  • Practical and hands-on learning
  • Continuous intellectual and professional growth for faculty and students
  • Service to students, college, university, and profession
  • Sustaining faculty excellence in research

 

BACHELOR OF ARTS IN COMMUNICATION AND MEDIA

LEARNING OUTCOMES

Upon completion of a major in Communication and Media, the student will be able to:

  1. Examine ways communication impacts interaction and behavior between individuals
  2. Apply appropriate technology in the development and dissemination of media messages
  3. Develop an enhanced understanding of how communication theories are linked to today’s contemporary media practices.
  4. Design media messages for diverse target audiences
  5. Comprehend the field of communication in order to confidently enter the workforce
  6. Develop effective communication strategies based on ethical principles and respect to diversity.

ADMISSION TO THE PROGRAM

Students wanting to major in Communication and Media should apply for a major declaration by the end of their sophomore year. Students must have:

  • Cumulative GPA of 2.00 or better.
  • Grade of “C-” or better in ENGL 101 and ENGL 102.
UNIVERSITY DEGREE REQUIREMENTS (124 CREDIT HOURS)

To earn a Bachelor of Arts in Communication and Media, students must complete at least 124 credit hours. Students are required to complete a minimum of ten courses (30 credit hours) of upper-level courses (300-level and above) as part of their 124-credit hour degree requirement at AUK, of which at least 18 credits hours need to be taken in the major.

General Education Requirements

(49)

 

  • Program Prerequisites applicable to the Gen Ed Humanities requirement [ART 101, ART 102, ART 120, ART 121]

(6)

 

 

  • Remaining Gen Ed requirements

(43)

 

GDES Major Requirements, comprised of:

(57)

 

  • COMM Core Courses

(15)

 

 

  • COMM Concentration Courses

(24)

 

 

  • COMM Electives

(18)

 

Free Electives

(18)

MAJOR REQUIREMENTS (57 CREDIT HOURS)

COMM students may earn a minimum grade of “C-” in individual courses required for the COMM major; however, they must maintain a cumulative major GPA of at least 2.00 in the major requirements to earn their BA in Communications and Media.

Communication and Media Core Courses (15 Credit Hours)

COMM 101

Introduction to Mass Communication

(3) [H]

COMM 110

Digital Foundations

(3)

COMM 211

Theories and Research Methods in Communication

(3)

COMM 470

Internship in Communication

(3)

COMM 480

Seminar in Communication

(3)

Communication Concentration Courses (24 Credit Hours)

Students must complete, in consultation with their academic advisor, a total of 24 total credit hours from the courses listed below.

COMM 111

Images in Media

(3) [H]

COMM 206

Mass Media Writing

(3)

COMM 230

Principles of Advertising

(3) [H]

COMM 240

Principles of Public Relations

(3) [H]

COMM 310

Broadcast Journalism

(3)

COMM 312

News Reporting and Editing

(3) [H]

COMM 313

Documentary Production

(3)

COMM 320

Mass Media Law

(3)

COMM 325

Mass Communication and Society

(3) [H]

COMM 350

Organizational Communication and Leadership

(3)

COMM 360

Public Relations Writing

(3)

COMM 389

Special Topics*

(3)

COMM 402

PR Campaigns

(3)

COMM 425

International Case Studies in Public Relations

(3)

COMM 455

Advertising Media Planning

(3)

COMM 460

Advertising Campaigns

(3)

* Can be repeated for credit under different topic

Communication Electives (18 Credit Hours)

Majors must choose six additional COMM courses for their major electives (18 credit hours) in consultation with their academic advisor.

Free Electives (18 credit hours)

Students must successfully complete 18 credit hours of free electives in consultation with their academic advisor.

MINOR IN COMMUNICATION & MEDIA (18 CREDIT HOURS)

The minor requires a minimum of 18 credit hours. These include: two core courses (6 credit hours) COMM 101: Introduction to Mass Communication, and COMM 110: Digital Foundations; two COMM courses (6 credit hours) at the 300-level and above; and two courses (6 credit hours) from any of the COMM Concentration or COMM Elective credits. At least nine credit hours must be taken in residence at AUK. 

Students enrolling in the Communication and Media Minor should have normally completed a minimum of 30 credit hours of coursework and be in good academic standing.

 

INTERNSHIP

The internship program provides students with an opportunity to demonstrate their capacity for leadership, teamwork, and business activity in the context of work experience. Internships are completed in the junior or senior year and while in residency at AUK.

The student is limited to a maximum of 6 credit hours of internship. A maximum of 3 credit hours (taken in increments of 1, 2, or 3 credit hours) may be applied toward any one major. If a student takes additional 1-3 credit hours of internship, those credits may be counted towards a student’s second major, minor, or as free electives. For the duration of the semester, students are responsible for working 40 hours per semester for each credit hour. Students are to refer to the various programs’ internship handbook for further details of the internship process, requirements, and method of assessment.