COLLEGE OF BUSINESS & ECONOMICS (CBE)

ECONOMICS, MANAGEMENT & MARKETING

 

DEPARTMENT OF ECONOMICS, MANAGEMENT, AND MARKETING

ABOUT THE PROGRAM

The Department of Economics, Management, and Marketing offers the following degree programs:

  • Bachelor of Business Administration in Economics
  • Bachelor of Business Administration in Management
  • Bachelor of Business Administration in Marketing

BACHELOR OF BUSINESS ADMINISTRATION IN ECONOMICS

Economics is the science of making choices in allocating scarce resources for consumption, production, and distribution of goods and services. It endeavors to rationally understand behaviors of decision-makers and how these behaviors can be changed. Decision-makers are called upon to make these choices within various institutional settings such as households, firms, financial institutions, and governments. Economics emphasizes the use of problem-solving skills and applies quantitative methods of analysis to investigate choices-constrained maximization to satisfy human needs. It provides the skills to assess market fluctuations by identifying correlative factors and determine their impacts on various economic sectors.

Careers in Economics span a broad range of sectors such as financial, environmental, political, education, and research. Graduates in Economics are sought by financial institutions, insurance companies, international businesses, and non-business organizations and governments. Many graduates elect to pursue graduate education in order to improve their knowledge and skill to perform complex economic analyses and provide information necessary to formulate business strategies and develop public policies. The BBA in Economics complements other business concentrations and related social sciences to provide a strong undergraduate foundation for graduate studies in Economics and other related disciplines.

MISSION STATEMENT

The Bachelor of Business Administration in Economics creates intellectual capital for knowledge based sustainable economy. Through rigorous teaching, innovation and research, the program engages faculty, students, and the business community to provide solid economic foundation, in theory and practice, for sound business decisions. The program prepares students for professional careers in a vastly changing and challenging global economy.

VISION

The Bachelor of Business Administration in Economics is to be recognized for its research-informed teaching and learning and active engagement with the business community.

VALUES

The Bachelor of Business Administration in Economics is guided by the following values:

  • Dedication to liberal arts education.
  • Lifelong pursuit of learning.
  • Innovation and continued excellence in teaching.
  • Social responsibility, moral and ethical integrity.
  • Respect for freedom of thought and expression.
  • Interdisciplinary and cross-disciplinary collaboration.
LEARNING OUTCOMES

In addition to the BBA Learning Outcomes, upon completion of the BBA in Economics, students will be able to:

  1. Attain a broad understanding of the core economic functions at micro and macro levels.
  2. Demonstrate ability to characterize problems, recognize role of assumptions and apply analytical skills to solve business and economic problems.
  3. Utilize information technology in data analysis and support of decisions.
  4. Recognize ethical dimensions and social responsibility in economic decision-making.
  5. Use written and oral presentations to communicate interpretation of statistical measures to problems in economics.
  6. Work across disciplinary teams to solve complex business and economic problems.
ECONOMICS MAJOR COURSES (24 CREDIT HOURS)

To be awarded a BBA in Economics, students must complete the following six courses (18 credit hours):

ECON 302

International Economics

(3)

ECON 310

Intermediate Microeconomics

(3)

ECON 312

Intermediate Macroeconomics

(3)

ECON 315

Managerial Economics            

(3)

ECON 363

Environmental and Resources Economics

(3)

ECON 413

Economics Capstone

(3)

In addition, students must complete two courses (6 credits) at the 300-level or above, from the following courses:

ECON 304

Economics of Labor

(3)

ECON 389

Special Topics

(3)

ECON 405

Comparative Economic Systems

(3)

ECON 409

Economic Development

(3)

ECON 429

Environmental and Energy Policy

(3)

ECON 452

Econometrics

(3)

ECON 485

Seminar in Economics

(3)

BUS 389

Special Topics

(3)

BUS 489

Interdisciplinary Honors Seminar

(3)

BEAL 403

Corporate Governance and Ethics

(3)

BACHELOR OF BUSINESS ADMINISTRATION IN MANAGEMENT

Management today is an exacting, challenging, and exciting field. Management systems play an essential role in powering the economy, and management decisions and practices can have substantial impact on individual lives. The Management major allows students to learn strategies, techniques, and ethics for effective organization. The required courses – Entrepreneurship, Change Management, Organizational Behavior, and Business Operations – provide students with an essential foundation for effective management skills and employability. Failure to master the art and science of Management could result in the function of Management becoming a contingent liability. The study of Entrepreneurship opens opportunities for creativity and initiation of new business. Flexibility in dynamic environments and exploitation of business opportunities are addressed in the study of Change Management. The human element in business is fundamental to success, yet is often seen as difficult to manage. In response to this dilemma, the course in Organizational Behavior explores theories and perspectives on human behavior in organizations that lend an understanding of this complex aspect of business. The Business Operations course focuses on achieving competitive advantage by improving efficiency and customer experiences. Management skills are in high demand worldwide. A degree in Management opens employment possibilities in a broad range of industries as well as in the non-profit sector of the economy.

MISSION STATEMENT

The focus is on preparing students for business in Kuwait, the Arabian Gulf, the Arab World, and internationally. Working together with the College of Business and Economics, the Management department provides rigorous programs that foster excellence in teaching, scholarship, and disseminate socially responsible practices to advance societies.

VISION

The Management major is to be recognized locally, regionally, and internationally for its distinctiveness, academic excellence, and accomplishments.

VALUES

  • Freedom of thought, expression, and intellectual inquiry.
  • Respect for individual identity and rights, and cultural diversity.
  • Commitment to high standards of morality, integrity, and social responsibility.
  • Adherence to high professional standards and ethics.

LEARNING OUTCOMES

In addition to the BBA Learning Outcomes, upon completion of the BBA in Management students will be able to:

  1. Demonstrate an understanding of planning, leading, organizing, and controlling as managerial functions.
  2. Assess managerial response to motivation theories and formulate managerial decisions.  
  3. Assess alternative corporate policies and use ethical dimensions and social responsibility in management activities.
  4. Structure cross-disciplinary teams to carry out necessary projects.
  5. Assume leadership roles and promote innovative and sustainable practices.
MANAGEMENT MAJOR COURSES (24 CREDIT HOURS)

To be awarded a BBA in Management, students must complete the following six courses (18 credit hours):

MGMT 300

Quality Management

(3)

MGMT 301

Change Management

(3)

MGMT 315

Decision Making in Management

(3)

MGMT 333

Organizational Behavior                     

(3)

MGMT 350

Organizational Communication and Leadership

(3)

MGMT 413

Management Capstone

(3)

In addition, students must complete two courses (6 credits) at the 300-level or above, from the following courses:

MGMT 303

Business Relationship Management

(3)

MGMT 343

Quantitative Research Methods for Business

(3)

MGMT 389

Special Topics

(3)

MGMT 415

Services Management

(3)

BUS 389

Special Topics

(3)

BUS 489

Interdisciplinary Honors Seminar

(3)

BEAL 403

Corporate Governance and Ethics

(3)

HR 305

Human Resources Management

(3)

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

Marketing is a leading field in business, responsible for researching and satisfying customer needs through product and service development, pricing, promotion, and distribution. Besides being an exciting and creative academic major, Marketing is practical, and provides vital skills for success in both professional and personal lives. In today’s competitive market, no business can succeed without effective marketing. At AUK, the Marketing Department offers exciting and powerful courses taught by outstanding professors, courses that include Principles of Marketing, International Marketing, Advertising and Promotion, Consumer Behavior, Marketing Research, Marketing Strategy, E-Commerce, Marketing of Services, and Supply Chain Management. These courses provide professional skills needed in the job market, both in Kuwait and internationally.

Graduates with a BBA in Marketing are sought by many employers, including international corporations, governmental agencies, private and non-governmental organizations, and financial institutions. Students with a BBA in Marketing can be employed in a diverse range of jobs, in areas such as sales, retailing, advertising, public relations, logistics management, international marketing management, customer relationship management, marketing research, tourism management, e-commerce, media marketing, brand management, career (placement) marketing, real estate, market analysis, digital marketing, social media marketing, and marketing strategy. Marketing is the number one field of employment in many countries. In addition, Marketing graduates with a BBA degree can pursue a great variety of graduate degrees in Kuwait, the U.S., and Europe, as well as in many other countries.

MISSION STATEMENT

The BBA program in Marketing at AUK prepares the best marketing professionals in Kuwait and beyond, through an excellent American system of education based on innovation, creativity, and critical thinking.

VISION

We aspire to make the marketing major at AUK the best in Kuwait and the Gulf region.

VALUES

  • Highest professional quality in teaching, research, and service.
  • Adherence to the highest ethical standards and social responsibility.
  • Equality, social justice, respect, and honesty.
  • Transparency, freedom of expression, and accessibility.
  • Encourage creativity, innovation, critical thinking, and leadership.

LEARNING OUTCOMES

In addition to the BBA Learning Outcomes, upon completion of the BBA in Marketing students will be able to:

  1. Analyze customer segments and make optimal decisions about which segment(s) to target.
  2. Use basic marketing research skills for gathering necessary data and for analyzing customer data.
  3. Make product/service decisions to fit with customer needs in target segments.
  4. Set prices consistent with customer willingness to pay and consistent with company needs to be profitable.
  5. Plan supply chain and distribution channel structures and set channel policies.
  6. Plan marketing communications adapted to the characteristics of the product / service and to the customer segment.
  7. Develop a coherent marketing plan.
MARKETING MAJOR COURSES (24 CREDIT HOURS)

To be awarded a BBA in Marketing, students must complete the following six courses (18 credit hours):

MRKT 309

Digital Marketing

(3)

MRKT 329

International Marketing

(3)

 

OR

 

MRKT 330

Service Marketing

(3)

MRKT 349

Buyer Behavior                       

(3)

MRKT 355

Promotion and Advertising

(3)

MRKT 401

Marketing Research

(3)

MRKT 413

Marketing Capstone

(3)

In addition, students must complete two courses (6 credits) at the 300-level or above, from the following courses:

MRKT 329

International Marketing

(3)

MRKT 330

Service Marketing

(3)

MRKT 340

Social Media Marketing

(3)

MRKT 389

Special Topics             

(3)

MRKT 415

Supply Chain Management

(3)

BUS 389

Special Topics

(3)

BUS 489

Interdisciplinary Honors Seminar

(3)

BEAL 403

Corporate Governance and Ethics

(3)

MINORS IN THE COLLEGE OF BUSINESS AND ECONOMICS

Students may elect to complement their major with a minor, defined as specialization in a discipline (field of study) outside their chosen major. Students choosing to add a minor in one of the following areas should consult an academic advisor in the appropriate discipline.
 The College oversees the following Minors:

  • Business Administration (for non-Business Majors)
  • Economics
  • Human Resource Management

The minor in Business Administration is designed for students majoring in any of AUK’s degree programs (BA, BE, or BS) except the BBA degree programs in Accounting, Economics, Finance, Management, and Marketing.

The minor in Human Resource Management is designed for students majoring in any of AUK’s degree programs.

GENERAL DEGREE REQUIREMENTS FOR A MINOR

Students may pursue one minor only. All AUK minor programs consist of a minimum of 18 credit hours, at least 9 credit hours of which must be taken in residence at AUK. No more than 9 credit hours earned from the major or general education requirements may apply towards any one minor.

MINOR IN BUSINESS ADMINISTRATION

PROGRAM PURPOSE

This minor is designed to provide non-business majors the opportunity to complement their undergraduate education with an understanding of business administration. 

PROGRAM REQUIREMENTS

The program requires students to complete six courses (18 credits) comprised of four core courses and two electives. The program may be completed in three consecutive semesters. Commencing in the student’s junior year, the four core courses provide students with a balanced and integrated exposure to key functional areas in business and to ways of thinking about, and analyzing, the world from a responsible business perspective. The two electives provide students the opportunity to develop knowledge in or explore a specific aspect of business of their choice.

Required Core Courses (12 credit hours)

BUS 100

Introduction to Business

(3)

ECON 101

Introduction to Contemporary Economic Issues

(3)

PHIL 203

Professional Ethics

(3)

MGMT 333

Organizational Behavior

(3)

Electives (6 credit hours)

In addition, students must select two courses from one of the following disciplines:

Economics

ECON 200

Principles of Microeconomics

(3)

AND

 

ECON 201

Principles of Macroeconomics

(3)

Entrepreneurship

ENTR 201

Principles of Entrepreneurship

(3)

AND

 

ENTR 301

Intermediate Entrepreneurship

(3)

Financial Management (6 credit hours)

ACCT 201

Principles of Financial Accounting

(3)

AND

 

FINC 332

Financial Management

(3)

Human Resource Management

HR 205

Human Resource Management

(3)

AND

 

PSYC 203

Social Psychology

(3)

Management Accounting

ACCT 205

Managerial Accounting

(3)

AND

 

ACCT 401

Advanced Managerial Accounting

(3)

Marketing

MRKT 200

Principles of Marketing

(3)

AND

 

MRKT 329

International Marketing

(3)

OR

 

MRKT 355

Advertising and Promotion

(3)

Organizational Change & International Management

MGMT 301

Change Management

(3)

AND

 

BUS 321

International Business

(3)

MINOR IN ECONOMICS

PROGRAM PURPOSE

A minor in Economics acquaints students with economics knowledge that will be complementary to business and non-business majors. In a vastly transforming and globalizing world, an Economics minor improves our understanding of economic, political, and social events and the context in which they develop. It also enhances one’s analytical and decision-making competence in the realm of business and even on the personal level.

PROGRAM REQUIREMENTS

Students must complete six courses (18 credit hours) for the minor.

Required Core Courses (6 credit hours)

The following two courses (6 credit hours) are core courses for the Economics Minor:

ECON 200

Principles of Microeconomics

(3)

ECON 201

Principles of Macroeconomics

(3)

Electives (12 credit hours)

In addition, students must choose, in consultation with their academic advisor, four courses from among the following:

ECON 302

Quantitative Methods For Business and Economics

(3)

ECON 304

Economics of Labor

(3)

ECON 305

International Economics

(3)

ECON 310

Intermediate Microeconomics

(3)

ECON 312

Intermediate Macroeconomics

(3)

ECON 315

Managerial Economics

(3)

ECON 351

Money and Banking

(3)

ECON 363

Environmental & Resource Economics

(3)

ECON 369

Short Course

(1-3)

ECON 389

Special Topics

(3)

ECON 405

Comparative Economic Systems

(3)

ECON 409

Economic Development

(3)

ECON 429

Environmental & Energy Policy

(3)

ECON 452

Econometrics

(3)

ECON 485

Seminar in Economics

(3)

Up to two non-economic but related courses at the 300-level or above can be taken instead of two courses from the above in consultation with the student’s academic advisor and the Department Chair.

MINOR IN HUMAN RESOURCE MANAGEMENT

PROGRAM PURPOSE

This interdisciplinary minor seeks to develop well-rounded graduates with personal qualities and skills that extend beyond familiarity with current HR practices to include a sound understanding of social, behavioral, and political sciences. It seeks to develop graduates who are able to think critically, act ethically, and meet the challenges of an ever-changing environment. 
The minor is structured with a small core–comprised of courses in Human Resource Management, Organizational Behavior, and Work and Well-being–embedded in a selection of electives reflecting a traditional liberal arts and interdisciplinary curriculum. The electives include courses from such disciplines as Economics, International Relations, Political Science, Psychology, and the Behavioral Sciences.

Because an interdisciplinary background is especially appropriate for positions in HR, this minor is ideal for students majoring in one of the Social Science Programs as well as those majoring in Business. The minor is for those who want to pursue careers in business, government, and/or educational institutions.

LEARNING OUTCOMES

Upon completion of the minor in Human Resource Management the student will be able to:

  1. Discuss the importance of thinking systematically and strategically about managing human assets.
  2. Explain how cultures frame options open to human resource managers around the world.
  3. Formulate, implement, and evaluate human resource policies and procedures.
  4. Demonstrate understanding of theories and practices affecting employee motivation and control.
  5. Critically discuss and assess contemporary issues confronting human resource policy formulation and implementation in private, public, for profit, and not-for-profit organizations.

PROGRAM REQUIREMENTS

Students wanting to earn a Minor in Human Resource Management are required to take six courses (18 credit hours) comprised of three required core courses and three electives.

Required Core Courses (9 credit hours)

The following three courses are core courses for the Human Resource Management minor.

HR 205

Human Resource Management

(3)

HR 325

Work and Well-being

(3)

MGMT 333

Organizational Behavior

(3)

Electives (9 credit hours)

Students must also complete three of the courses listed below.

ECON 304

Economics of Labor

(3)

HR 389

Special Topics in Human Resource Management

(3)

HR 470

Internship in Human Resource Management

(3)

IR 342

International Human Rights

(3) [S]

IR 345

Conflict Resolution

(3) [S]

 

OR

 

HR 344

Managing Conflict

(3)

MGMT 303

Management and Leadership Development

(3)

PLSC 302

Public Policy

(3) [S]

PLSC 306

Global Political Economy

(3) [S]

PSYC 203

Social Psychology

(3) [S]

SBSA 341

Women in Cross-Cultural Perspective

(3) [S]

SBSA 372

Anthropology of Business

(3) [S]