Communication and Media (COMM)

The American University of Kuwait Communication and Media program allows students to explore different communication theories that try to explain how, why, when, what, and where humans, of diverse cultural and ethnic backgrounds, communicate differently and similarly. Overall, the Communication and Media program teaches students skills in critical thinking and analysis, writing, and public speaking. To accomplish this, the AUK Communication and Media program employs a flexible approach that allows students to become a communication generalist. The student is exposed to various fields of Communication and Media, such as advertising, journalism, and public relations. Laboratory courses sharpen students' skills, while lecture courses enable students to view the profession from a variety of perspectives.

Classes are taught in state-of-the-art computer labs in a fully digital environment. The networked labs are equipped with the latest software and served by in-house servers and databases. Separate Mac and PC labs designed for video editing, graphics, photo-journalism and multimedia are each equipped with appropriate film and flatbed scanners, CD and DVD drives and burners, DV decks and printers.

Communication and Media graduates can embark upon rewarding and prosperous careers in fields such as government, advertising management, marketing communications, mediation, public affairs, public policy, media policy and regulation, speech writing, print or electronic reporting, editing, media planning, promotions, public relations, and media sales.

Bachelor of Arts in Communication and Media

Program Lead: Dr. Mohamed Satti          Program E-mail: COMM@auk.edu.kw

Communication and Media Learning Outcomes:

Upon completion of the AUK Major in Communication and Media, the student will:

  • • Examine the manner in which communication impacts social process
  • • Recognize the manner in which communication is influenced by and influences political,
       cultural and economic dynamics
  • • Demonstrate appropriate knowledge and use of communication theory and research principles
  • • Apply appropriate technology in the development and dissemination of media messages
  • • Develop effective communication practices based on ethical principles
  • • Design media messages for diverse target audiences

University Degree Requirements (124 Credit Hours)

To receive a Bachelor of Arts in Communication and Media, students must complete at least 124 credit hours. In addition, students are required to complete a minimum of 36 credit hours of upper-level courses (300-level and above) at AUK of which at least 18 credits hours need to be taken in the major.

  • • General Education Requirements (49)
  • • Communication Core Courses (27)
  • • Communication Area Courses (18)
  • • Communication Electives (9)
  • • Free Electives (21)
  • • A grade of “C” or better in all courses required for the Major.

Communication and Media Core Requirements (27 credit hours)

COMM 101

Introduction to Mass Communication

(3)

COMM 110

Introduction to Digital Media Design

(3)

COMM 201

Principles of Journalism

(3)

COMM 205

Writing for Mass Media

(3)

COMM 210

Research Methods in Communication

(3)

COMM 225

Theories of Communication

(3)

COMM 230

Principles of Advertising

(3)

COMM 240

Principles of Public Relations

(3)

COMM 470*

Internship in Communication

(3)


*Information on internship assessment for internships offered by the Division of Arts and Humanities is also located at the end of the "Division of Arts and Humanities" section of the Catalog.

The student is limited to a maximum of 6 credit hours of internship. A maximum of 3 credit hours (taken in increments of 1, 2, or 3 credit hours) may be applied toward any one Major, if the Major requires an internship. If a student takes an additional 1-3 credit hours of internship, those credits may be counted towards a student's second Major, Minor, or as free electives. For the duration of the semester, students should work approximately 2.5 hours per week for each academic credit hour.

Communication Area Courses (18 credit hours)
Students are to complete each course in each area.

Advertising courses:    
COMM 455 Advertising Media Planning (3)
COMM 460 Advertising Campaigns (3)
Journalism courses:    
COMM 310  Broadcast Journalism (3)
COMM 312 News Reporting and Editing (3)
Public Relations courses:    
COMM 360 Public Relations Writing (3)
COMM 402 PR Campaigns (3)

Communication Electives (9 credit hours)
Students are to complete three additional COMM or GDES courses (9 credit hours) of their choice in consultation with their Academic Advisor. At least two of these three courses must be a 300-level course or higher.

Free Electives (21 credit hours)
Students may take 21 credit hours of free electives.

Communication and Media 2012-2013 4 Year Plan*

Year 1

 

Prefix

Number

Title

ENGL

101

Approaches to Critical Reading and Writing

COMM

101

Introduction to Mass Communication

General

 

General Education Requirement

General

 

General Education Requirement

General

 

General Education Requirement

Year 1

 

Prefix

Number

Title

ENGL

102

Writing and Information Literacy

COMM

110

Introduction to Digital Media Design

ENGL

108

Public Speaking

General

 

General Education Requirement

General

 

General Education Requirement

Year 2

 

Prefix

Number

Title

COMM

201

Principles of Journalism

COMM

230

Principles of Advertising

COMM

240

Principles of Public Relations

General

 

General Education Requirement

General

 

General Education Requirement

Year 2

 

Prefix

Number

Title

COMM

205

Writing for Mass Media

COMM

210

Research Methods in Communication

COMM

225

Theories of Communication

General

 

General Education Requirement

General

 

General Education Requirement

Year 3

 

Prefix

Number

Title

COMM

310

Broadcast Journalism

COMM

312

News Reporting and Editing

COMM

360

Public Relations Writing

General

 

Upper Level General Education Requirement

Elective

 

Free Elective

Year 3

 

Prefix

Number

Title

COMM

402

PR Campaigns

COMM

460

Advertising Campaigns

COMM/
GDES

 

Additional Course in COMM or GDES

General

 

General Education Requirement

Elective

 

Upper Level Free Elective

Year 4

 

Prefix

Number

Title

COMM

455

Advertising Media Planning

COMM/ GDES

 

Upper Level Additional Course in COMM or GDES

Elective

 

Upper Level Free Elective

Elective

 

Free Elective

Elective

 

Free Elective

Year 4

 

Prefix

Number

Title

COMM

470

Internship in Communication

COMM/
GDES

 

Upper Level Additional Course in COMM or GDES

Elective

 

Upper Level Free Elective

Elective

 

Upper Level Free Elective

Elective

 

Free Elective

*Does not include students' placement into ENGL 100.