University Degree Requirements (120 credit hours)
To earn a Bachelor of Arts in Communication and Media, students must complete at least 120 credit hours. Students are required to complete a minimum of ten courses (30 credit hours) of upper-level courses (300-level and above) as part of their 120-credit hour degree requirement at AUK, of which at least 18 credit hours need to be taken in the major.
- General Education Requirements (42-46)
- Major Requirements Composed of: (60)
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- COMM Core Courses (12)
- COMM Concentration Courses (24)
- COMM Electives (21)
Major Requirements (60 Credit Hours)
COMM students may earn a minimum grade of C- in individual courses required for the COMM major; however, they must maintain a cumulative major GPA of at least 2.00 in the major requirements to earn their BA in Communications and Media.
Communication and Media Core Courses (12 Credit Hours)
| COMM 110 |
Digital Foundations |
(3) |
| COMM 211 |
Theories and Research Methods in Communication |
(3) |
| COMM 470 |
Internship in Communication |
(3) |
| COMM 480 |
Seminar in Communication |
(3) |
Communication Concentration Courses (24 Credit Hours)
Students must complete, in consultation with their academic advisor, a total of 24 total credit hours from the courses listed below:
| COMM 111 |
Images in Media |
(3) [H] |
| COMM 206 |
Mass Media Writing |
(3) |
| COMM 230 |
Principles of Advertising |
(3) [H] |
| COMM 240 |
Principles of Public Relations |
(3) [H] |
| COMM 310 |
Broadcast Journalism |
(3) |
| COMM 312 |
News Reporting and Editing |
(3) [H] |
| COMM 313 |
Documentary Production |
(3) |
| COMM 320 |
Mass Media Law |
(3) |
| COMM 325 |
Mass Communication and Society |
(3) [H] |
| COMM 350 |
Organizational Communication and Leadership |
(3) |
| COMM 360 |
Public Relations Writing |
(3) |
| COMM 389 |
Special Topics* |
(3) |
| COMM 402 |
PR Campaigns |
(3) |
| COMM 425 |
International Case Studies in Public Relations |
(3) |
| COMM 455 |
Advertising Media Planning |
(3) |
| COMM 460 |
Advertising Campaigns |
(3) |
*Can be repeated for credit under different topics
Communication Electives (21 Credit Hours)
Majors must choose seven additional COMM courses for their major electives (21 credit hours).
Free Electives (21 Credit Hours)
Students must successfully complete 18 credit hours of free electives in consultation with their academic advisor.