Bachelor of Business Administration (BBA) in Marketing

This minor is designed to provide non-business majors the opportunity to complement their undergraduate education with an understanding of business administration.

PROGRAM REQUIREMENTS

The program requires students to complete six courses (18 credits) comprised of four core courses and two electives. The program may be completed in three consecutive semesters. Commencing in the student’s junior year, the four core courses provide students with a balanced and integrated exposure to key functional areas in business and ways of thinking about, and analyzing, the world from a responsible business perspective. The two electives provide students the opportunity to develop knowledge in or explore a specific aspect of business of their choice.

Required Core Courses (12 credit hours)

The program requires students to complete six courses (18 credit hours).  Ideally, the courses must be selected from the twelve courses (36 credit hours) designated as BBA core courses. Notwithstanding this, at least 2 courses (6 credit hours) must be from the upper-level courses in business designated 300 or above with prefix ACCT; BEAL; BUS; ECON; ENTR; HR; MGMT; and MRKT.

BBA Core Courses

A minor in economics acquaints students with economic knowledge that will be complementary to business and non-business majors. In a vastly transforming and globalizing world, an economics minor improves our understanding of economic, political, and social events and the context in which they develop. It also enhances one’s analytical and decision-making competence in the realm of business and even on a personal level.

PROGRAM REQUIREMENTS

Students must complete six courses (18 credit hours) for the minor. In terms of the University program requirements, students may pursue one minor only. All AUK minor programs consist of a minimum of 18 credit hours, at least 9 credit hours of which must be taken in residence at AUK. No more than 9 credit hours earned from the major or general education requirements may apply towards any one minor.

Required Core Courses (6 credit hours)

The following two courses (6 credit hours) are core courses for the economics minor:

Electives (12 credit hours)

In addition, students must choose, in consultation with their academic advisor, four courses (12 credit hours) from among the following:

Notwithstanding the electives offered above, students may opt to pursue at most 2 courses (6 credit hours) in two non-economic related courses at the 300-level or above. These courses may include at most two of the following:

This interdisciplinary minor seeks to develop well-rounded graduates with personal qualities and skills that extend beyond familiarity with current HR practices to include a sound understanding of social, behavioral, and political sciences. It seeks to develop graduates who can think critically, act ethically, and meet the challenges of an ever-changing environment.

The minor is structured with a small core—comprised of courses in Human Resource Management, Organizational Behavior, and Work and Well-being—embedded in a selection of electives reflecting a traditional liberal arts and interdisciplinary curriculum. The electives include courses from such disciplines as economics, international relations, political science, psychology, and the behavioral sciences.

Because an interdisciplinary background is especially appropriate for positions in HR, this minor is ideal for students majoring in one of the social science programs as well as those majoring in business. The minor is for those who want to pursue careers in business, government, and/or educational institutions.

LEARNING OUTCOMES

• Upon completion of the minor in human resource management the student will be able to:
• Discuss the importance of thinking systematically and strategically about managing human assets.
• Explain how cultures frame options open to human resource managers around the world.
• Formulate, implement, and evaluate human resource policies and procedures.
• Demonstrate understanding of theories and practices affecting employee motivation and control.
• Critically discuss and assess contemporary issues confronting human resource policy formulation and implementation in private, public, for profit, and not-for-profit organizations.

PROGRAM REQUIREMENTS

Students wanting to earn a minor in human resource management are required to take six courses (18 credit hours) comprised of three required core courses and three electives.

Required Core Courses (9 Credit Hours)

Students are required to complete the following three core courses (9 credit hours):

In addition, students must complete three courses (9 credit hours) designated 300 or above with the prefix HR; BUS; ECON; MGMT; PLSC; PSYC; and SBSA.)

Students may, upon advisement, pursue other upper-level courses offered at AUK.