1. Home
  2. Programs

Bachelor of Business Administration (BBA) in Marketing

Degree RequirementsClose Menu

Degree Requirements

Students must formally declare their interest in earning a BBA degree by the end of their second year of full-time coursework (60 credit hours). Students are required to have earned a cumulative GPA of at least 2.0, and successfully completed MATH 103 or MATH 110. MATH 201 (Calculus I) is also recommended for students majoring in finance.

To earn a BBA with a major in accounting, economics, finance, management, or marketing, students must complete at least 120 credit hours:

General Education Requirements (45-49)
BBA Core Courses (36)
BBA Major 
  • Major Courses (18)
  • Major Electives (6)
 (24)
Internship & Common Capstone (6)
Free Electives (9)
Students are required to complete a minimum of 30 credit hours of upper-level courses (300-level and above), of which at least 24 credit hours need to be taken in the major, depending on the stipulations of each program. Of the 42 credit hours of upper-level courses required for the BBA, 27 credit hours should be in residence at AUK.

BBA students must complete the following twelve core courses:

Lower Level Courses  (total credits) 24
ACCT 201 Principles of Financial Accounting (3)
ACCT 205 Managerial Accounting (3)
BUS 209 Quantitative Methods of Business (3)
ECON 200 Principles of Microeconomics (3)
ECON 201 Principles of Macroeconomics (3)
FINC 232 Financial Management (3)
MGMT 201 Principles of Management (3)
MRKT 200 Principles of Marketing (3)
Upper Level Courses (total credits) 12
BEAL 401 Legal & Ethical Issues in Business (3)
BUS 321 International Business Management (3)
ENTR 313 Managing Entrepreneurial Ventures (3)
MGMT 346 Production & Operations Management (3)

To be awarded a BBA in Marketing, students must complete the following six courses (18 credit hours):

MRKT 309 Digital Marketing (3)
MRKT 329 International Marketing (3)
OR
MRKT 330 Service Marketing (3)
MRKT 349 Buyer Behavior (3)
MRKT 355 Promotion and Advertising (3)
MRKT 401 Marketing Research (3)
MRKT 413 Marketing Capstone (3)
In addition, students must complete two courses (6 credits) at the 300-level or above from the following courses:
MRKT 329 International Marketing (3)
MRKT 330 Service Marketing (3)
MRKT 340 Social Media Marketing (3)
MRKT 389 Special Topics (3)
MRKT 415 Supply Chain Management (3)
BUS 389 Special Topics (3)
BUS 489 Interdisciplinary Honors Seminar (3)
BEAL 403 Corporate Governance and Ethics (3)

Internship (3 credit hours)

All students must participate in an internship program. The internship program provides students with an opportunity to demonstrate their capacity for leadership, teamwork, and business activity in the context of work experience. Internships are completed in the senior year and while in residency at AUK. Priority is given to graduating students. For the duration of the semester, students are responsible for working 42 hours per semester for each credit hour. Students are to refer to the College’s Internship Handbook for further details of the internship process, requirements, and method of assessment.

Common Capstone BUS 490 (3 credit hours)

All BBA students are required to complete the Common Business Administration Capstone course. This course uses case studies to integrate material from the different business subjects learned in the BBA program. The capstone requires senior standing and substantial completion of the common core.

Students must take adequate and sufficient electives to complete the 124 credit hour requirements for graduation and are strongly advised to consult with their academic advisor when choosing their free electives.