AUK Professor Rita Merheb Showcases Products in Sixth Edition of Art3f International Contemporary Art Fair

Professor Rita Merheb, assistant professor of graphic design at the American University of Kuwait (AUK), participated and showcased her products in the sixth edition of Art3F International Contemporary Art Fair in Brussels, Belgium.   
 
The Art3F is an annual international contemporary art fair held in various cities across Europe. Showcased in the exhibition was Professor Merheb’s “Moua’ayada Collection,” a set of ten plates with ten distinctive yet similar and cohesive designs. Each plate is adorned with a different message and written in Kufi style, filling the outer edge of each plate in a stylish and innovative design.  
 
Professor Merheb developed this design using a complicated and creative technique that makes use of the rigidity and straightness of Kufi type to create an eye-catching organic and rounded design.  
 
Reflecting upon the exhibition, Professor Merheb highlighted how the art fair proved to be an invaluable experience, “Taking part in this group exhibition in which artists and designers participate from all over the world did not only mean that I was sharing my work and my techniques with them and shedding light on the beauty of Arabic type—including how it can be fused with product design—but, it was also communicating with other artists and documenting as much of their work as possible. This, for sure, was a huge opportunity for me to get a front-row view of the continuously evolving art scene in Europe and around the world. This by itself was an eye-opening learning experience for me, which I have benefited from personally, and will benefit my students by bringing all those findings into my classes.”  
 
Professor Merheb’s participation in this international contemporary art fair is a testament to AUK’s high standard of education. AUK’s faculty continue to promote academic excellence, instilling values of professionalism and lifelong learning in students.   

 

Professor Rita Merheb’s “Moua’ayada Collection"
  

Assistant professor of graphic design, professor Rita Merheb