AUK Recognized as a "Superbrand" in 2010

The American University of Kuwait has been awarded as one of the Superbrands in Kuwait for 2010, at a tribute event at the Movenpick Hotel in Shuwaikh, Free Trade Zone on November 6, 2010. This is the second time Superbrands takes place in Kuwait, and AUK was selected and qualified as one of the strongest brands in Kuwait.

Superbrands is an organization based in the United Kingdom that promotes the discipline of branding and pays tribute to exceptional brands in over 50 countries. The organization grants 'Superbrand' status to companies whose brand recognition is considered exceptional in the market. Superbrands is now a global business operating in over 50 countries worldwide, including Kuwait. 

AUK was voted by the members of the Kuwait Superbrand Council comprised of high-profile chief executive officers of major companies in Kuwait, and was then awarded at the tribute event. As part of being awarded with the Superbrand status, AUK is showcased in the annual Superbrands Book, which includes profiles of all the companies that were awarded in Kuwait in 2010. This book will be distributed to chief executives of major companies of different fields in Kuwait and the Middle East. 

AUK was awarded based on its strong and consistent branding identity, its name recognition within the local market, its distinct quality of service, promotional and media coverage, as well as the Superbrands' Council's own perceptions of AUK.
 

Amer El-Assaad, Senior Coordinator for Publications Planning & Design (AUK PR & Marketing Department) accepting the 2010 Superbrands Award from Mr. Mike English, Director of Superbrands Middle East (right), and Mr. Hani Mansour, Brands Liaison Assistant Manager of Superbrands Kuwait