AUK Recognized as 'Superbrand'

The American University of Kuwait has been awarded as one of the Superbrands in Kuwait for 2008.

Superbrands is an organization based in the United Kingdom that promotes the discipline of branding and pays tribute to exceptional brands in over 40 countries. The organization grants 'Superbrand' status to companies whose brand recognition is considered exceptional in the market. A Middle East headquarters of the organization has been established in Dubai, with a representative agency in Kuwait. 

According to the organization "Superbrand has established the finest reputation in its field. It offers consumers significant emotional and/or tangible advantages over its competitors which consumers want to recognize."

AUK was awarded based on its strong and consistent branding identity, its name recognition within the local market, its distinct quality of service, promotional and media coverage, as well as the Selection Committee's own perceptions of AUK.

This is first time that Superbrands takes place in Kuwait, and AUK was selected and qualified as one of strongest brands in Kuwait. No other educational institution in Kuwait was awarded.