AUK Stands Out on Kuwait's Grand Map

The American University of Kuwait (AUK) is pleased to announce its contribution to the Grand Map project "Kuwait: More than a Home", launched last week at the Avenues Mall. The project is a creation of Universal Watch Advertising under the sponsorship of the Ministry of Information and major Kuwait organizations, including AUK. The project, which is taking place for the first time in the Middle East, comes as part of the celebrations of Kuwait's constitution 50th Anniversary. It is expected to run until the end of November.

The Grand Map is a 680 square meter map of Kuwait constructed on the floor of The Avenues (Phase 2) with special symbols scattered all around the map. Through a special smart phone application (Treek), visitors will be able to view a digital archive of Kuwait's' history and achievements by scanning certain spots on the map. This 300 year narrative of Kuwait's history is presented through the latest picture recognition technology and interactive marketing.

The opening ceremony of the Grand Map was attended by key figures from the Ministry of Information, Touristic Enterprise Company (TEC), as well as, Mabanee, the mall management company of The Avenues. Representatives from the sponsoring companies, including, Zain, IKEA, and Kuwait Food Company (Americana), were also present. The huge glass map has attracted many of The Avenues visitors, who were particularly impressed by the technological aspect of the project.

"Participation in this project comes as part of AUK's efforts to support profound initiatives of national and cultural significance" commented Dr. Carol Scott-Ross, Vice President for Administrative & Student Affairs at AUK "We appreciate this innovative way of celebrating the 50th Anniversary of Kuwait's constitution", she continued.

On the Grand Map, AUK has been associated with locations of culture, art, and history, among others. The most significant historical site AUK has been linked to is Al Seif Palace, which is also depicted in the AUK official logo.

Released by the Office of Public Affairs on the 22nd November 2012

Photography by the Office of Public Affairs (C) 2012