AUK Team Participates in the 7th International ESI Conference in Qatar

A team of exceptional students from the College of Business and Economics (CBE) at AUK recently participated in the 7th International Conference on Entrepreneurship for Sustainability & Impact (ESI). The conference, titled "Redefining Business in the Era of AI Revolution," was hosted by Qatar University and brought together academics, scholars, and practitioners from across the globe to explore how Artificial Intelligence (AI) is reshaping the business world.

AUK's participation was led by Dr. Ahmad Al Saber, assistant professor in the College of Business, and Eng. Afsah Abdullah, representing AUK's Office of Research and Grants. Their presentations and involvement emphasized AUK’s dedication to research and innovation in AI and its impact on academia and industry. The inclusion of both faculty and students in such a global forum underscores the University’s commitment to addressing emerging trends and fostering intellectual exchange.

The students embarked on this journey after months of rigorous research and preparation, eager to share their insights and network with field experts. They also attended multiple sessions and panel discussions, further enriching their academic and professional understanding.

Remarkably, the AUK students were among the few undergraduate participants at the conference, earning high praise for their ability to articulate complex ideas and engage audiences effectively. Their performance highlighted both their individual dedication to research and AUK’s overarching commitment to academic excellence.

The team presented six research papers that aligned seamlessly with the conference’s focus on AI and its transformative role in business and education:

Each paper showcased advanced statistical techniques, including Structural Equation Modeling (SEM), and highlighted the application of these methods to real-world challenges. The presentations demonstrated how abstract data could be transformed to uncover meaningful trends and relationships, offering solutions for critical issues in business and education.
   
  
   

From Left- Eng. Afsah Abdullah, Tala Khalil, Taleen Ali, Zahraa El Husseini, Dr. Ahmad Alsaber, Faisal Al-Sewrej, Dr. Faisal Al-Rushaid, Dr. Ali Al-Jamal attending their   conference presentation day at Hilton Hotel, Doha
   

From Left- Hadi Merhi, Faisal Al-Sewrej, Dr. Ahmad Alsaber, Eng. Afsah Abdullah, Tala Khalil, Taleen Ali, Zahraa El Husseini attending a conference session at Qatar University in Doha
  

From Left- Zahraa El Husseini, Taleen Ali, Tala Khalil concluding their presentation on “Factors Influencing Behavioral Intention to Adopt Artificial Intelligence: The Role of Managerial Innovativeness.”
  

Eng. Afsah Abdullah and Zahraa El Husseini presenting their topic: “Exploring the Effect of Artificial Intelligence (AI) Adoption in Higher Education using UTAUT: The Role of Digital Literacy and Digital Citizenship Behavior.”
  

Faisal Al-Sewrej and Hadi Merhi presenting their paper titled “Understanding Impulsive Buying Behavior Among Buy Now Pay Later (BNPL) Users
  

Dr. Ahmad Alsaber presenting his paper on “Assessing the Influence of Digital Soft Skills, Business Intelligence, and Data Literacy on Digital Entrepreneurship in the Government Sector.”
  

Dr. Ali Al-Jamal presenting his topic “Conceptualizing Teacher Acceptance of AI in Higher Education.”