CCE-AUK Successfully Completes KFH Direct Sales Champion Certificate Program

Center for Continuing Education (CCE) of the American University of Kuwait (AUK) concluded the Direct Sales Champion Certificate Program for Kuwait Finance House (KFH), as part of the bank’s strategy to develop the skills and expertise of promising banking business and sales professionals. The program was uniquely designed to inspire and drive passionate sales professionals towards becoming top performers in their fields, thereby leveraging their sales numbers.  
 
The objective of the program was to train sales professionals on select sales competencies that grant them competitive advantages within the business market. The sessions were delivered at the AUK campus with state-of-art facilities and services, by credible and certified facilitators who enthusiastically guided the participants through creative exercises, exciting activities, reflective moments, motivational talks, presentations, peer-to-peer learning, and more interactive learning exercises.  
 
As KFH’s direct sales champions, the delegates focused on key topics such as team performance, negotiations, emotional intelligence, goal-setting strategy, storytelling for sales to further enhance skills and mindset that support in improved productivity and team harmony. 
 
CCE director, Nehal ElShafei, commented on the successful conclusion of the training program, “It is motivating to find that participants demonstrating motivation to achieve best results stemming out of their desire to achieve KFH’s business goals. They have achieved an enriched perspective and practical abilities as influencers, while interacting with their stakeholders and colleagues at work.” 
 
CCE offers a diverse range of successful programs that cater to the professional development needs of individuals and organizations in Kuwait and beyond, empowering individuals with the knowledge and skills necessary to succeed in their respective fields.  
 
 

KFH Direct Sales Champion Certificate Program participants