Public Affairs

AUK Alumni Contribute to FIFA World Cup Qatar 2022

16th Nov 2022 | by the Department of PR & Marketing

The American University of Kuwait (AUK) alumni contributed to the FIFA World Cup Qatar 2022 in both the film and flowers industry.  
 
Alumnus Jasim Al Harban was chosen by FIFA to direct one of the four FIFA World Cup 2022 soundtracks, titled “Arhbo.” Al Harban worked with international artists, drawing upon his expertise and experience within the film industry.  
 
Furthermore, Floward, a business co-founded by alumna Taiba Al-Humaidhi, was appointed as an official FIFA World Cup Qatar 2022 licensee. This makes Floward the first company to be awarded this license in the flowers industry.  
 
Abir Itani, director of the Office of Alumni Affairs and Career Development (AACD), expressed her pride towards AUK’s alumni, “We are thrilled to hear of the triumphs of our alumni in the FIFA World Cup Qatar 2022. Jassim and Taiba confirmed that achievements are not bound to one society but can drift worldwide. These successes play a vital role in developing our community and the world, thus supporting our alma mater. Once a Wolf Pack, always a Wolf Pack!” 
 
AUK is dedicated to maintaining relationships and solidifying lifelong connections with its alumni, cultivating a community of mentors, pioneers, and advocates.   
 

Abir Itani, director of the Office of Alumni Affairs and Career Development

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