Public Affairs

AUK Student Participates in Dubai Expo

24th Mar 2022 | by the Department of PR & Marketing

AUK student, Faisal Al-Ghanim, participated in the HealthCon GCC competition during the Dubai 2020 Expo. Al-Ghanim’s participation in this event was led by assistant professor of marketing, Dr. Shihanah Al-Mutairi who nominated him to be part of this competition.

Some of HealthCon’s objectives include enhancing cooperation within the Gulf region, creating engagements with younger people, and raising awareness on health solutions for several illnesses, all of which contribute to building students’ knowledge and interpersonal skills.

Al-Ghanim was a member of a team who were assigned to campaign against drug addiction among teenagers and young adults. They created a Virtual Reality (VR) simulator which could be utilized in high schools and universities to educate and inform the youth about the severity of drug addiction and its negative consequences on one’s health.

As a credit to their hard work, communication, and dedication the team was chosen to be in the final round of the competition. Moreover, the team also won the “Best Team Spirit” award. AlGhanim shared that the experience allowed him to connect with individuals from around the region, share different ideas, and make meaningful memories in addition to improving his skills as a marketeer in his field of study, preparing him for post-graduate life in the professional arena. This is the first time an AUK student participated in this initiative with the encouragement and guidance of the University faculty. 
 
 

AUK student Faisal Al-Ghanim with fellow participants from HealthCon

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