AUK Hosts Culture Showcase Celebrating Global Diversity and Cross-Cultural Learning

AUK hosted the Culture Showcase at the AUK Basketball Court, welcoming students, faculty, and guests to a vibrant university-wide event dedicated to cultural awareness, academic application, and global engagement.

The Culture Showcase is a termly diversity-focused initiative developed by Associate Professor Dr. Nabeel Sawalha from the College of Business and Economics (CBE) as part of the International Business course (BUS321). The project enables students to explore a country through established cultural theories, examining traditions, values, cuisine, attire, artifacts, and communication styles. As a core component of the BUS321 curriculum, the initiative promotes a neutral, informed, and respectful understanding of cultural diversity within an international business context.

What began as a course-based assignment has evolved into a large-scale community event. Students independently select countries from all continents, allowing for originality, ownership, and creativity. Their efforts result in a dynamic environment where academic theory intersects with experiential learning, transforming the campus into a global cultural space.

This semester marked a significant milestone with the expansion of the Culture Showcase to include international diplomatic engagement. For the first time, an embassy was invited as a guest of honor, with the Embassy of the People’s Republic of China participating in collaboration with the China Cultural Center in Kuwait. The Embassy’s First Secretary formally opened the event, underscoring the importance of cultural exchange and academic partnership. The collaboration contributed to an exceptional turnout and a comprehensive presentation of Chinese culture across multiple dimensions.

Students represented 25 countries this semester: Kuwait, China, United States, Canada, Egypt, Palestine, Japan, France, India, Spain, Lebanon, Greece, Brazil, Philippines, Argentina, Italy, Germany, Netherlands, Mexico, Colombia, Türkiye, Iran, Malaysia, Russia, and Morocco.

Participants reflected on the showcase as an opportunity to move beyond traditional classroom learning. Students representing Kuwait emphasized how presenting their own culture fostered pride, teamwork, and a deeper understanding of international business theories when applied to lived cultural experience. The Mexico team highlighted the value of immersive storytelling and academic integration, noting that recognition for their work affirmed the impact of thoughtful cultural representation. The team representing the Philippines described the experience as transformative, combining theory, creativity, and sensory engagement to bring cultural values and communication styles to life.

The Culture Showcase continues to serve as a platform where academic rigor, cultural storytelling, and community engagement converge. Through student initiative and institutional support, the event reinforces AUK’s commitment to global awareness, experiential learning, and meaningful cross-cultural dialogue.

Images from the event