AUK Marketing Department Hosts Lecture by M2R Group

The marketing department at the American University of Kuwait’s (AUK) College of Business and Economics (CBE) hosted a lecture by M2R Group, a renowned media company that offers innovative media and advertising services to Kuwait and the region. The lecture was organized by adjunct instructor Saud Alrakhayes for his Marketing Research class. 

Invited to give this talk were Group M2R chief marketing officer, Mr. Bilal Al Mourad; and head of research and development, Mr. Tejender Gandhi. The marketing experts gave AUK’s students an engaging lecture, titled “Research in the Real World,” that centered on real-world case studies from the Kuwaiti market. The students then discussed a range of fundamental concepts and their practical applications. 

Commenting on the lecture, student Farah Saad detailed how she benefitted from the invaluable insights the guests had to offer, “We saw the real marketing world through the lens of the speakers. Putting together important marketing concepts, the all-inclusive talk broke the barriers of the classroom walls teaching the students the art of applying the theory into real life.”

AUK consistently provides students with the opportunity to learn from industry experts to apply key theoretical concepts to real-life experiences which better prepares them for the job market after graduation.