News
23, Jan 2025
Accounting Students Visit Capital Markets Authority
Accounting students from AUK recently had the unique opportunity to visit the Capital Markets Authority (CMA). During their visit, they were introduced to several key topics by leading experts from the CMA, enhancing their understanding of the financial markets in Kuwait.
The visit covered the following essential topics—regulatory framework where students gained insights into the rules and regulations governing the financial markets in Kuwait, the importance of corporate governance on its application and impact on market integrity and investor confidence, students were introduced to various investment instruments available in the Kuwaiti financial markets, and they explored the role of risk management in financial markets.
This visit provided AUK accounting students with valuable knowledge and practical insights into the workings of the financial markets, preparing them for future careers in finance and accounting. The Capital Markets Authority's commitment to education and professional development was evident throughout the visit, making it a memorable and enriching experience for all participants.
The visit covered the following essential topics—regulatory framework where students gained insights into the rules and regulations governing the financial markets in Kuwait, the importance of corporate governance on its application and impact on market integrity and investor confidence, students were introduced to various investment instruments available in the Kuwaiti financial markets, and they explored the role of risk management in financial markets.
This visit provided AUK accounting students with valuable knowledge and practical insights into the workings of the financial markets, preparing them for future careers in finance and accounting. The Capital Markets Authority's commitment to education and professional development was evident throughout the visit, making it a memorable and enriching experience for all participants.
General photos of the students at the Capital Market Authority
23, Jan 2025
AUK Engineering Students Innovate with 3D Printing and AI for Oil and Healthcare Sectors
Senior systems engineering students Abdulaziz Ali Reda and Shorowq Bukhamsin from the College of Engineering and Applied Sciences (CEAS) at AUK showcased their groundbreaking capstone project at the prestigious 13th Industries & Construction Exhibition held in Kuwait. The innovative project, supervised by AUK visiting professor of systems engineering, Dr. Aliaa Abou-Ali, and associate professor of systems engineering, Dr. Belal Gharaibeh, is titled, "Enhancing Efficiency in the Oil and Healthcare Sectors with 3D Printed Parts and AI Design." This initiative forms part of their individual projects funded by the Kuwait Foundation for the Advancement of Sciences (KFAS).
Funded by KFAS, the primary objective of the project is to explore specific applications of 3D printing and Artificial Intelligence (AI) in the manufacturing sector. By focusing on the development of polymer-based mechanical components produced through advanced 3D printing and AI techniques, the project addresses critical supply chain challenges. It aims to replace consumable parts in various industrial scenarios, providing a sustainable and adaptable solution that reduces reliance on imports and mitigates logistical delays.
The students' presentation garnered significant attention from both industry professionals and academic peers. The exhibition also served as a valuable platform for the students to network with leading companies and professionals, enriching their professional development and practical knowledge through real-world engagement.
AUK takes pride in its students' dedication and their contributions to advancing technological innovation in Kuwait. AUK remains committed to supporting initiatives that foster creativity and industry collaboration, bridging the gap between academic research and practical applications in vital sectors such as construction, oil, and healthcare.
Funded by KFAS, the primary objective of the project is to explore specific applications of 3D printing and Artificial Intelligence (AI) in the manufacturing sector. By focusing on the development of polymer-based mechanical components produced through advanced 3D printing and AI techniques, the project addresses critical supply chain challenges. It aims to replace consumable parts in various industrial scenarios, providing a sustainable and adaptable solution that reduces reliance on imports and mitigates logistical delays.
The students' presentation garnered significant attention from both industry professionals and academic peers. The exhibition also served as a valuable platform for the students to network with leading companies and professionals, enriching their professional development and practical knowledge through real-world engagement.
AUK takes pride in its students' dedication and their contributions to advancing technological innovation in Kuwait. AUK remains committed to supporting initiatives that foster creativity and industry collaboration, bridging the gap between academic research and practical applications in vital sectors such as construction, oil, and healthcare.
Abdulaziz Ali Reda and Shorowq Bukhamsin conducting their presentation at the exhibition
Abdulaziz Ali Reda and Shorowq Bukhamsin engaging with the exhibition attendees
Group photo of the students with their project supervisors
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23, Jan 2025
Cultivating Sustainability: CBE Hosts Kokedama Workshop in the Bonsai Garden
The College of Business and Economics (CBE) at AUK hosted a sustainable gardening workshop in the campus’ Bonsai Garden. This event, which was part of the College’s ongoing commitment to PRME, sustainability and experiential learning, aligned with the UN Sustainable Development Goals (SDG 4, 12, and 15). Students and several faculty members participated in the workshop, which focused on creating Kokedama plants, a Japanese gardening art form that emphasizes sustainability and aesthetics.
The workshop began with an introduction by Saud Buhamid, who provided an engaging explanation of the cultural significance of Kokedama plants in Japan. He described their growing popularity as a sustainable and creative alternative to traditional gardening methods, emphasizing their environmental benefits. This was followed by a detailed demonstration by Mohammad Al-Ibraheem, who guided participants through the step-by-step process of creating Kokedama plants.
After the demonstration, participants worked on creating their own Kokedama plants. The hands-on activity created an interactive and collaborative atmosphere, fostering a sense of community among attendees. The workshop not only provided an enjoyable experience but also offered valuable insights into sustainable gardening practices and their relevance to environmental responsibility.
The event received positive feedback from participants, who appreciated the opportunity to engage in a creative activity while learning about sustainability. The workshop effectively connected theoretical concepts with practical applications, reinforcing the importance of environmental stewardship. By combining education and hands-on learning, the event highlighted CBE’s commitment to promoting sustainability and fostering student engagement.
The workshop began with an introduction by Saud Buhamid, who provided an engaging explanation of the cultural significance of Kokedama plants in Japan. He described their growing popularity as a sustainable and creative alternative to traditional gardening methods, emphasizing their environmental benefits. This was followed by a detailed demonstration by Mohammad Al-Ibraheem, who guided participants through the step-by-step process of creating Kokedama plants.
After the demonstration, participants worked on creating their own Kokedama plants. The hands-on activity created an interactive and collaborative atmosphere, fostering a sense of community among attendees. The workshop not only provided an enjoyable experience but also offered valuable insights into sustainable gardening practices and their relevance to environmental responsibility.
The event received positive feedback from participants, who appreciated the opportunity to engage in a creative activity while learning about sustainability. The workshop effectively connected theoretical concepts with practical applications, reinforcing the importance of environmental stewardship. By combining education and hands-on learning, the event highlighted CBE’s commitment to promoting sustainability and fostering student engagement.
General photo of the Kokedama workshop
22, Jan 2025
Entrepreneur in Residence: Lessons from Atyab Al-Marshoud’s Global Journey
The College of Business and Economics (CBE) at AUK hosted Mr. Marshoud Al-Marshoud, the Executive Manager of Atyab Al Marshoud, a multi-generation family business, for a talk as part of the Entrepreneur in Residence Series. The late Sulaiman Al-Marshoud, founded Atyab Al Marshoud in Kuwait in 1925, as the first fragrance company to be established in the Gulf.
His legacy has been carried on by his family over the decades, with the younger generation of the family successfully adding a modern edge to its frangrances, without losing the historic and traditional aspects of the business. The company opened its first international store in Knightsbridge, London and over the last 10 years, the company has expanded to over 86 branches across the globe.
Mr. Marshoud Al-Marshoud discussed the perfume industry and anecdotes related to his international expansion efforts. He also discussed key factors that resulted in the success of the company and gave advice to students about starting and running their own businesses.
Mr. Al-Marshoud also stressed that failure in business should not be taken as an insult to one’s character. He shared that most successful people have failed more often than they have succeeded. He encouraged students to view failure as a natural part of the journey and to not to let setbacks hinder personal growth.
His main advice was for aspiring entrepreneurs to start with one product. “Bring in a large quantity, sell it, and build from there. This approach is simple, cost-effective, and allows for easy marketing. The product doesn't necessarily need to be your personal preference; instead, focus on what the market needs. Starting with a single, focused product helps keep costs low and provides a clear path to profit.”
Mr. Al-Marshoud advised that when building a business, it's important to avoid focusing on competitors, as this can be detrimental. "If you follow them, you will drown," he warned. Instead, he recommended studying competitors for research and development, not for sales strategies. He concluded that maintaining stability and continuity in the market is one of the most challenging aspects of running a successful business.
Mr. Al-Marshoud, along with his father, are committed to expanding their company’s charitable initiatives. Recognizing the blessings of their success, Mr. Al-Marshoud aims to place philanthropy at the core of the company’s mission, striving to make a lasting impact on the Kuwaiti society and beyond.
The Entrepreneur in Residence series aims to invite local entrepreneurs to share their experiences and business acumen with students and to foster stronger ties with the Kuwaiti business world.
His legacy has been carried on by his family over the decades, with the younger generation of the family successfully adding a modern edge to its frangrances, without losing the historic and traditional aspects of the business. The company opened its first international store in Knightsbridge, London and over the last 10 years, the company has expanded to over 86 branches across the globe.
Mr. Marshoud Al-Marshoud discussed the perfume industry and anecdotes related to his international expansion efforts. He also discussed key factors that resulted in the success of the company and gave advice to students about starting and running their own businesses.
Mr. Al-Marshoud also stressed that failure in business should not be taken as an insult to one’s character. He shared that most successful people have failed more often than they have succeeded. He encouraged students to view failure as a natural part of the journey and to not to let setbacks hinder personal growth.
His main advice was for aspiring entrepreneurs to start with one product. “Bring in a large quantity, sell it, and build from there. This approach is simple, cost-effective, and allows for easy marketing. The product doesn't necessarily need to be your personal preference; instead, focus on what the market needs. Starting with a single, focused product helps keep costs low and provides a clear path to profit.”
Mr. Al-Marshoud advised that when building a business, it's important to avoid focusing on competitors, as this can be detrimental. "If you follow them, you will drown," he warned. Instead, he recommended studying competitors for research and development, not for sales strategies. He concluded that maintaining stability and continuity in the market is one of the most challenging aspects of running a successful business.
Mr. Al-Marshoud, along with his father, are committed to expanding their company’s charitable initiatives. Recognizing the blessings of their success, Mr. Al-Marshoud aims to place philanthropy at the core of the company’s mission, striving to make a lasting impact on the Kuwaiti society and beyond.
The Entrepreneur in Residence series aims to invite local entrepreneurs to share their experiences and business acumen with students and to foster stronger ties with the Kuwaiti business world.
Mr. Marshoud Al-Marshoud speaking at the Entrepreneur in Residence Series
General Photo of the audience
Group photo of the attendees with the speaker
Mr. Marshoud receiving a certificate of appreciation from Dr. Salime Smadi, professor of organizational behavior at AUK, and founder of the series
22, Jan 2025
Innovative Learning in Action: Branding Class Partners with Rcyte Strategy Studio
Dr. Shihanah AlMutairi recently collaborated with Rcyte Strategy Studio, founded by alumnus Maitham Al-Sarraf, for her branding class’s end-of-term project. Rcyte developed a fictional yet detailed narrative around an energy drink called Solace, which served as the foundation for the project. This initiative required students to work in groups, acting as branding agencies to conduct an in-depth brand audit. Their tasks included evaluating Solace’s brand awareness, differentiation, and emotional connection with its target audience. By bridging theoretical branding concepts with real-world applications, the project provided students with invaluable practical learning experience.
Students were given three weeks to complete the project, culminating in comprehensive group presentations. Among the participating groups, ADS Group stood out for their exceptional performance. Comprised of Aamnah Al-Qatami, Dana Khalifa, and Saba Bsaiso, the group was recognized for their innovative analysis and strategic recommendations. Their outstanding work earned them certificates of achievement awarded by Rcyte.
This partnership also marked the launch of Rcyte’s Beyond Aesthetics Program, an initiative designed to move participants beyond superficial branding elements and toward deeper conceptual and strategic narratives. This aligns seamlessly with the College of Business and Economics’ commitment to innovative and experiential learning approaches. Furthermore, it highlights the College’s dedication to fostering meaningful connections with alumni, bridging the gap between industry and academia.
Collaborations like this not only enrich student learning but also reflect the success of alumni in giving back to their alma mater. By engaging with industry experts, the College continues to provide students with valuable opportunities to apply academic knowledge to real-world challenges, setting a strong precedent for future partnerships.
Students were given three weeks to complete the project, culminating in comprehensive group presentations. Among the participating groups, ADS Group stood out for their exceptional performance. Comprised of Aamnah Al-Qatami, Dana Khalifa, and Saba Bsaiso, the group was recognized for their innovative analysis and strategic recommendations. Their outstanding work earned them certificates of achievement awarded by Rcyte.
This partnership also marked the launch of Rcyte’s Beyond Aesthetics Program, an initiative designed to move participants beyond superficial branding elements and toward deeper conceptual and strategic narratives. This aligns seamlessly with the College of Business and Economics’ commitment to innovative and experiential learning approaches. Furthermore, it highlights the College’s dedication to fostering meaningful connections with alumni, bridging the gap between industry and academia.
Collaborations like this not only enrich student learning but also reflect the success of alumni in giving back to their alma mater. By engaging with industry experts, the College continues to provide students with valuable opportunities to apply academic knowledge to real-world challenges, setting a strong precedent for future partnerships.
Photos of students receiving certificates for their outstanding work
21, Jan 2025
Experiential Learning in Action with MGMT 201
Students from the Principles of Management (MGMT 201) class participated in an enriching and interactive event at Shaheed Park with their professor, Dr. Fahad Al-Khashti, lecturer of marketing at the College of Business and Economics. The event, organized under the theme of experiential learning, provided students with an opportunity to apply their management knowledge in a dynamic and engaging environment.
The students embarked on a guided exploration of the park, interacting with volunteers stationed at key locations. The volunteers, composed of students from Dr. Fahad’s senior classes, played a crucial role in facilitating the activity. Each volunteer group presented the students with management-related questions covering key topics from their coursework. Correct answers earned the participants clues, which they then solved to locate the next set of volunteers within the park. This sequential structure not only added an element of excitement but also reinforced their theoretical knowledge in a practical setting.
The event at Shaheed Park exemplified the integration of fun and learning. Through this initiative, students not only strengthened their understanding of management principles but also developed soft skills essential for their future professional endeavors.
The students embarked on a guided exploration of the park, interacting with volunteers stationed at key locations. The volunteers, composed of students from Dr. Fahad’s senior classes, played a crucial role in facilitating the activity. Each volunteer group presented the students with management-related questions covering key topics from their coursework. Correct answers earned the participants clues, which they then solved to locate the next set of volunteers within the park. This sequential structure not only added an element of excitement but also reinforced their theoretical knowledge in a practical setting.
The event at Shaheed Park exemplified the integration of fun and learning. Through this initiative, students not only strengthened their understanding of management principles but also developed soft skills essential for their future professional endeavors.
General photos of the students' trip to Shaheed Park
20, Jan 2025
Psychological Well-Being Across Borders: Cultural Perspectives on Crisis Response
AUK held a new session of the Faculty Speaker Series (FSS) featuring AUK faculty, Dr. Rita W. El-Haddad, associate professor of graphic design & Dr. Stavros P. Hadjisolomou, associate professor of psychology.
The talk focused on their joint research project on how individuals across different cultures respond emotionally to distant yet threatening global events. The Russian invasion of Ukraine on February 24 2022, created a unique opportunity to examine this question through empirical research. AUK's contribution showcases the importance of incorporating diverse regional perspectives in understanding global psychological phenomena. This research emphasizes the importance of considering cultural and individual differences in psychological resilience, while offering evidence-based insights for crisis intervention strategies in an increasingly interconnected world.
The key takeaways from the research include the effects of such events vary widely across countries and individuals, with those in more stable regions or with greater personal stability often experiencing different outcomes. Additionally, exposure to negative news on social media plays a significant role in shaping well-being, highlighting the need for media awareness during times of crisis. The research also underscores the importance of tailored solutions, as one-size-fits-all interventions have proven ineffective; instead, culturally sensitive and personalized approaches are crucial for addressing diverse needs. Moving forward, it is essential to track well-being beyond the immediate phases of a crisis to assess long-term impacts and identify effective interventions. Finally, global collaboration is key, with expanded international research partnerships offering a broader understanding of how crises affect individuals worldwide.
The talk attracted not only AUK’s community but also members of the general public. Their enthusiasm added a dynamic layer to the event, as they engaged deeply with the concepts and posed thoughtful questions. This interaction exemplified the Faculty Speaker Series’ ability to bridge academic discourse with broader community engagement.
The session concluded with a one-on-one interaction between Dr. Stavros, Dr. Rita, and attendees, fostering further dialogue on the research matter and inspiring a shared passion for discovery.
The talk focused on their joint research project on how individuals across different cultures respond emotionally to distant yet threatening global events. The Russian invasion of Ukraine on February 24 2022, created a unique opportunity to examine this question through empirical research. AUK's contribution showcases the importance of incorporating diverse regional perspectives in understanding global psychological phenomena. This research emphasizes the importance of considering cultural and individual differences in psychological resilience, while offering evidence-based insights for crisis intervention strategies in an increasingly interconnected world.
The key takeaways from the research include the effects of such events vary widely across countries and individuals, with those in more stable regions or with greater personal stability often experiencing different outcomes. Additionally, exposure to negative news on social media plays a significant role in shaping well-being, highlighting the need for media awareness during times of crisis. The research also underscores the importance of tailored solutions, as one-size-fits-all interventions have proven ineffective; instead, culturally sensitive and personalized approaches are crucial for addressing diverse needs. Moving forward, it is essential to track well-being beyond the immediate phases of a crisis to assess long-term impacts and identify effective interventions. Finally, global collaboration is key, with expanded international research partnerships offering a broader understanding of how crises affect individuals worldwide.
The talk attracted not only AUK’s community but also members of the general public. Their enthusiasm added a dynamic layer to the event, as they engaged deeply with the concepts and posed thoughtful questions. This interaction exemplified the Faculty Speaker Series’ ability to bridge academic discourse with broader community engagement.
The session concluded with a one-on-one interaction between Dr. Stavros, Dr. Rita, and attendees, fostering further dialogue on the research matter and inspiring a shared passion for discovery.
Dr. Stavros and Dr. Rita during their talk
Group photo of the session’s attendees
19, Jan 2025
AUK Delegation Excels at Prestigious International MUN Event
AUK's Model United Nations (AUKMUN) delegation proudly represented the University at the renowned Georgetown Qatar Model United Nations (MUN) Conference, where they showcased exceptional diplomacy, teamwork, and intellectual rigor.
The conference gathered student delegations from around the world to engage in in-depth debates and propose solutions to pressing global issues. AUKMUN participants stood out for their impressive performance and commitment to global diplomacy throughout the event.
A key highlight of the conference was Mona Al-Asousi’s recognition with an Honorable Mention in the United Nations Economic and Social Council (ECOSOC) for her outstanding representation of Bangladesh. Her articulate and thoughtful contributions were praised by fellow delegates and conference organizers alike.
The participation in the Georgetown Qatar MUN Conference reflects AUK's ongoing dedication to fostering leadership, critical thinking, and global citizenship among its students. The University commends the entire delegation for their outstanding representation on this prestigious international platform.
The AUKMUN delegation included:
The conference gathered student delegations from around the world to engage in in-depth debates and propose solutions to pressing global issues. AUKMUN participants stood out for their impressive performance and commitment to global diplomacy throughout the event.
A key highlight of the conference was Mona Al-Asousi’s recognition with an Honorable Mention in the United Nations Economic and Social Council (ECOSOC) for her outstanding representation of Bangladesh. Her articulate and thoughtful contributions were praised by fellow delegates and conference organizers alike.
The participation in the Georgetown Qatar MUN Conference reflects AUK's ongoing dedication to fostering leadership, critical thinking, and global citizenship among its students. The University commends the entire delegation for their outstanding representation on this prestigious international platform.
The AUKMUN delegation included:
- Aysha AlAsousi representing Australia in the United Nations Commission on the Status of Women (CSW)
- Noor Alzubaidi representing Yemen in the United Nations Commission on the Status of Women (CSW)
- Aya Elhardello representing the United States of America in the United Nations Economic and Social Council (ECOSOC)
- Batoul Albou Sabih representing Bolivia in the United Nations Economic and Social Council (ECOSOC)
- Mona AlAsousi representing Bangladesh in the United Nations Economic and Social Council (ECOSOC)
- Carolina Aboul Hosn representing Iran in the United Nations Educational, Scientific, and Cultural Organization (UNESCO)
- Mariam Abusharkh representing the United States of America in the United Nations Human Rights Council (UNHRC)
- Ahmad Kanaan representing Argentina in the United Nations Human Rights Council (UNHRC)
Each member of the delegation demonstrated AUK's commitment to cultivating informed, engaged global citizens capable of addressing the world’s most pressing challenges.
Group photo of the AUKMUN delegation at the conference
16, Jan 2025
AUK Leads the Way in Healthcare Innovation Aligned with Vision 2035
The Office of Research and Grants (ORG) at AUK hosted a special panel discussion as part of the AUK Health Innovation & Research Partnership Summit. This event brought together leading professionals to explore advancements in healthcare, engineering, and artificial intelligence (AI), highlighting their impact on healthcare delivery in Kuwait.
The session opened with welcoming remarks from Dr. Ahmad Alsaber, Director of ORG, who outlined the summit’s objectives and its alignment with Kuwait's Vision 2035 and the United Nations Sustainable Development Goals (SDGs). Following this, AUK President Dr. Rawda Awwad delivered an inspiring address, underscoring the University’s commitment to fostering interdisciplinary collaboration and addressing societal challenges through research and innovation.
The panel featured five distinguished experts from diverse fields, each offering valuable insights into healthcare innovation. Panelists included Dr. Adeeba Al-Herz, Consultant in Internal Medicine and Rheumatology; Dr. Ghaydaa Aldabie, Senior Specialist at Farwaniya Hospital; Dr. Najla Alsiri, Assistant Professor at Kuwait University; renowned Clinical Cardiologist Dr. Rajesh Rajan; and Dr. Belal Gharaibeh, Associate Professor at AUK.
The discussion covered several pivotal areas of healthcare innovation. Key topics included the transformative role of AI in personalized medicine, where panelists explored how AI utilizes genetic, lifestyle, and clinical data, alongside real-time health monitoring through wearable technologies, to tailor treatments. The rise of telemedicine, particularly during the COVID-19 pandemic, was another focus, with panelists examining its potential to bridge gaps in healthcare delivery while addressing privacy and ethical challenges. The importance of research-driven collaboration with policymakers and stakeholders was also emphasized, with successful initiatives such as Kuwait’s smart drug programs highlighted as examples of effective partnerships.
The event reinforced AUK’s dedication to advancing research and innovation through collaborative efforts. By bridging academic expertise with professional practice, AUK continues to make meaningful contributions to Kuwait’s national development goals and global sustainability objectives.
The session opened with welcoming remarks from Dr. Ahmad Alsaber, Director of ORG, who outlined the summit’s objectives and its alignment with Kuwait's Vision 2035 and the United Nations Sustainable Development Goals (SDGs). Following this, AUK President Dr. Rawda Awwad delivered an inspiring address, underscoring the University’s commitment to fostering interdisciplinary collaboration and addressing societal challenges through research and innovation.
The panel featured five distinguished experts from diverse fields, each offering valuable insights into healthcare innovation. Panelists included Dr. Adeeba Al-Herz, Consultant in Internal Medicine and Rheumatology; Dr. Ghaydaa Aldabie, Senior Specialist at Farwaniya Hospital; Dr. Najla Alsiri, Assistant Professor at Kuwait University; renowned Clinical Cardiologist Dr. Rajesh Rajan; and Dr. Belal Gharaibeh, Associate Professor at AUK.
The discussion covered several pivotal areas of healthcare innovation. Key topics included the transformative role of AI in personalized medicine, where panelists explored how AI utilizes genetic, lifestyle, and clinical data, alongside real-time health monitoring through wearable technologies, to tailor treatments. The rise of telemedicine, particularly during the COVID-19 pandemic, was another focus, with panelists examining its potential to bridge gaps in healthcare delivery while addressing privacy and ethical challenges. The importance of research-driven collaboration with policymakers and stakeholders was also emphasized, with successful initiatives such as Kuwait’s smart drug programs highlighted as examples of effective partnerships.
The event reinforced AUK’s dedication to advancing research and innovation through collaborative efforts. By bridging academic expertise with professional practice, AUK continues to make meaningful contributions to Kuwait’s national development goals and global sustainability objectives.
General photo of the audience
Group photo of the panelists with Dr. Ahmad Alsaber, Director of ORG
Group photo of the panelists
Group photo of the panelists with Dr. Ahmad Alsaber and AUK President Dr. Rawda Awwad
13, Jan 2025
CBE Students Celebrate Diversity with Culture Showcase
The Culture showcase is an awareness initiative where students from the College of Business and Economics (CBE) explore and profile a country through the lens of cultural theory, showcasing its unique traits, artifacts, cuisine, clothing, and other cultural elements. This activity forms an integral part of the International Business (BUS321) course curriculum, which emphasizes fostering a neutral understanding and appreciation of diverse cultures worldwide.
For the second time, this exercise was transformed into a showcase event open to the entire university community. Students independently selected 20 countries from across the world, with no assignments dictated by the instructor. Their impressive creativity and dedication were evident in the initiative they displayed, presenting a rich and engaging array of cultural items and perspectives.
Participating students explained their approaches to represent their chosen countries:
Palestine “Representing Palestine at the Cultural Day event was a very meaningful experience for our team. We used Hofstede’s Cultural Dimensions and Hall’s Context theories to explore Palestinian heritage, as it guided us through how we presented ourselves at the booth. We focused on symbols and visuals that highlight its deep cultural roots, and to bring the culture to life at our booth, we wore traditional kaftans and kuffiyehs, served authentic Palestinian food, and displayed traditional ornaments, with music in the background to set the scene. Participating alongside booths from other countries, this experience showed us how cultural awareness can help us work better together in diverse environments.” Muneera AlJuwaied, Tala Khalil, Zahraa El Husseini
Lebanon “Thank you for your kind words and for recognizing our efforts in the first-level culture showcase. It was truly a rewarding experience for our team. Winning the first-level culture showcase was more than just a victory—it was a celebration of identity, passion, and unity. Representing Lebanon’s rich heritage was an incredible honor and a transformative experience. Through this journey, we didn’t just showcase Lebanon’s culture; we immersed ourselves in its essence, shared its stories, and wove its vibrant spirit into a narrative that resonated far and wide. This exercise taught us that culture transcends borders—it’s about connection, curiosity, and fostering mutual respect. We are proud to have been entrusted with the responsibility of telling Lebanon’s story and hope our efforts inspired others to embrace the beauty of diversity and cultural exchange.” Silvia , Yara , Jenin
Mexico "For many of us it was a surprise that Mexico has high context and so many intricate characteristics that vary from state to state and even through time itself! This is why we chose to present the Hofstede through the lens of Frida Kahlo, a famous Mexican personality who stood out as a renowned artist that challenged the power distance and masculinity aspects in Mexico through her art and creatively incorporated elements of the day of the dead which reflects the culture’s way of dealing with uncertainty avoidance. Overall, it was a fun and enriching experience for all of us as a team." Jinan Said Salim Al-Harrasi, Mariam Y R D Saif, Shahad Y Y M A Alshamali, and Melora Noronha
For the second time, this exercise was transformed into a showcase event open to the entire university community. Students independently selected 20 countries from across the world, with no assignments dictated by the instructor. Their impressive creativity and dedication were evident in the initiative they displayed, presenting a rich and engaging array of cultural items and perspectives.
Participating students explained their approaches to represent their chosen countries:
Palestine “Representing Palestine at the Cultural Day event was a very meaningful experience for our team. We used Hofstede’s Cultural Dimensions and Hall’s Context theories to explore Palestinian heritage, as it guided us through how we presented ourselves at the booth. We focused on symbols and visuals that highlight its deep cultural roots, and to bring the culture to life at our booth, we wore traditional kaftans and kuffiyehs, served authentic Palestinian food, and displayed traditional ornaments, with music in the background to set the scene. Participating alongside booths from other countries, this experience showed us how cultural awareness can help us work better together in diverse environments.” Muneera AlJuwaied, Tala Khalil, Zahraa El Husseini
Lebanon “Thank you for your kind words and for recognizing our efforts in the first-level culture showcase. It was truly a rewarding experience for our team. Winning the first-level culture showcase was more than just a victory—it was a celebration of identity, passion, and unity. Representing Lebanon’s rich heritage was an incredible honor and a transformative experience. Through this journey, we didn’t just showcase Lebanon’s culture; we immersed ourselves in its essence, shared its stories, and wove its vibrant spirit into a narrative that resonated far and wide. This exercise taught us that culture transcends borders—it’s about connection, curiosity, and fostering mutual respect. We are proud to have been entrusted with the responsibility of telling Lebanon’s story and hope our efforts inspired others to embrace the beauty of diversity and cultural exchange.” Silvia , Yara , Jenin
Mexico "For many of us it was a surprise that Mexico has high context and so many intricate characteristics that vary from state to state and even through time itself! This is why we chose to present the Hofstede through the lens of Frida Kahlo, a famous Mexican personality who stood out as a renowned artist that challenged the power distance and masculinity aspects in Mexico through her art and creatively incorporated elements of the day of the dead which reflects the culture’s way of dealing with uncertainty avoidance. Overall, it was a fun and enriching experience for all of us as a team." Jinan Said Salim Al-Harrasi, Mariam Y R D Saif, Shahad Y Y M A Alshamali, and Melora Noronha
CBE students representing the Palestine display
CBE students representing the Mexico display
CBE students representing the Egypt display
CBE students representing the USA display
